New times call for new measures. That’s why the Antwerp based Billion Avenue opened its first self-service store, responding to current shopping measures. In these uncertain times for retail, in which several lockdowns have already been tough on business, the online Belgian jewelry brand Billion Avenue has succeeded to keep growing. By devising a new way of shopping that fully meets today's requirements. Earlier this year, the brand already introduced a cashless and contactless shopping experience by launching its own vending machines filled with jewelry gems (yes, similar to how we Dutchies grab fried snacks on the go). After the vending machines in Knokke and Kortrijk, the brand is now also opening its first Self Service Store in Antwerp.