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SET makes a (style) statement

“When creating our collections, I think it is especially important to make products that are not only beautiful, but also convey a convincing message.”

More than ever, it’s time to be brave, to stand for something, and represent your ideals, thinks Maya Jung, founder and creative director of SET. Insert these SET statement T-shirts, made of 100% organic cotton all with a slogan that matters, not only now, but always.

LaDress launches a new campaign: Let’s unite in imperfection

“In the last decade or so, a world of perfection has been created that has less and less to do with our day to day lives and realities. It is time to stop keeping up appearances, and open up to each other with what we struggle with, what we’ve conquered in our lives. A true life story is so much more inspiring and empowering. True beauty lies in real women. From now on forward I will invite amazing women to share their story with us, openly and honestly as a way to show us all how to overcome backlash and disappointment, and also to guide us when it comes to following your dreams no matter what, fighting for what you believe in and never, ever giving up.” promises founder Simone. 

And so she did asking women to share their truth, successful women, young women, women from different backgrounds but all human, flaws, strengths and all. Uniting together in imperfection.

Spotted: Miley Cyrus wears Sif Jakobs

The award-winning Danish jewellery brand Sif Jakobs Jewellery designs and produces sophisticated jewellery of the highest standard with a modern expression, their aesthetic is upscale while still being “affordable luxury”. No wonder the Danish brand has a growing international fan base, and that their jewellery is often seen on celebrities such as Dua Lipa, Ellie Goulding, Miley Cyrus and Katy Perry. The picture with Miley showcasing some Sif Jakobs bling is living proof of just that.

Love from us at So PR

And when your body has become still,

reach out with your heart.

Know that we are connected

in ways that are terrifying and beautiful.

(You could hardly deny it now.)

Know that our lives

are in one another’s hands.

(Surely, that has come clear.)

Do not reach out your hands.

Reach out your heart.

Reach out your words.

Reach out all the tendrils

of compassion that move, invisibly,

where we cannot touch.

From: Pandemic by Lynn Ungar 

Just a little love from our side, stay safe and healthy. Dive inwards but keep in touch.

Talk soon,

Team So PR

Vedder&Vedder A Unique Story… Milou

Vedder&Vedder booked Milou Vrolijk as a model for their new campaign: A Unique Story. These three words are exactly what Vedder&Vedder is all about. They’re always looking for unique and touching stories that fill our hearts. This search brought them to Milou Vrolijk: an energetic and cheerful girl with a passion for modelling and a dream to pursue it (in the beginning of 2019 a Facebook message went viral asking to make Milou’s dream come true). Yes, Milou has Down Syndrome, which makes her not the conventional type of model, but this is precisely what makes her so unique. Once again underlining that Vedder&Vedder jewellery is for everyone, whatever your story might be!

Elisabetta Franchi Fall Winter 2020-21 Fashion Show

“The color of women”.

Since the beginning of time, the color pink has been a symbol of the essence of femininity. Elisabetta Franchi put this power color in the spotlight this season with in the leading role those who do justice to every hue in the color range: women.

The catwalk show celebrated the woman who can do anything, who is free to be who she wants to be, a woman who really is herself and who goes straight for her goal. Elisabetta Franchi communicates the uniqueness and power of the female universe in all its splendor. A world we would love to be part of with Signora Franchi as the shining center. As every season, So PR was present at the glamorous fashion show along all major Fashion press and guests like Amy Jackson, Olivia Culpo, Selma Omari & Diipa Büller-Khosla. 


Floris van Bommel x Katja Schuurman

The iconic Katja Schuurman had some news for us this week, not only is she pregnant with her second child she will also be the shining center of the Floris van Bommel Women Campaign, winter 2020 and summer 2021. During the winter season, Katja shows 3 different models from the existing Floris van Bommel women’s collection in an extensive promotional campaign. Summer 2021 goes even further while Floris van Bommel launches a “Floris van Bommel x Katja” capsule collection developed together with Katja. Just as with previous collaborations, Floris himself will also be a part of this campaign too. In March, Katja and Floris travel for a photo shoot to Granada and the mountains of the Sierra Nevada. During this small Spanish road trip, the dynamic duo will be recorded together. 

Happy 50th to Fred de la Bretoniere

“Our shoes and bags are designed to make you feel better. With every step you take, our products become a part of you. Our designs strengthen your personality. they become more and more precious to you, the more you wear them. “

You rarely come across a brand that needs as little introduction as Fred de la Bretoniere. In 1970 he (Mister de la Bretonière himself) opened his first store, launching his brand with the same name in the St. Luciensteeg in Amsterdam. This year the brand celebrates its 50th anniversary. Half a century of heritage and craftsmanship, this means it’s time for cake ofcourse (here snapped by Libelle’s Editor in Chief Hilmar Mulder) 

So Services: Consultancy

We’ve never been a PR Agency just practicing traditional PR. It has always been in our DNA to go further and beyond when it comes to creativity and a 360 approach. Consultancy has always been a big part of what we do, for company’s that are already our client but just as much for new clients, start-ups or company’s in need of a fitting tone of voice and a (freelance) addition to their own. Just see us as a freelance elongation of your brand. Or as the purple cow in PR, or smiley in this case.