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Elisabetta Franchi celebrates the brand’s 20th anniversary

Twenty years have passed since the birth of Betty Blue Spa, a “Made in Italy” brand that today bears the name of its designer and founder, Elisabetta Franchi. Twenty years of style, commitment, sacrifice, passion and much more. Elisabetta Franchi has a mission, to win over and dress “all the women in the world”, and she wants to convey a very precise message, which she makes tangible through her commitment to animals. Buon compleanno from us to you dear Elisabetta.

‘Kapsalon in de Jordaan’

In the midst of Amsterdam’s Jordaan Celebrity hairstylist Siko van Berkel just opened his very own hair salon. From the Versace wallpaper to the ‘Amsterdamse gezelligheid’ (good luck google translating that one). Together with Lorin Versteeg, Siko will fit right into Amsterdam with their ‘Kapsalon in de Jordaan’. Thursday the 29th of November was the official opening and we were happy to be a part of the exclusive press viewing.

BestSecret celebrated its launch in the Netherlands

BestSecret, Europe’s most exclusive online shopping community, opened its own virtual branch in the Netherlands in 2018. Under the theme “a secret to share”, the company celebrated this prestigious occasion at the Epicenter in Amsterdam on November 15th. The, by So PR invited, guests were guided through an evening full of surprises in order to playfully get to know BestSecret, its CEO Marian Schikora and its unique shop idea. Amongst the invited guests were relevant Fashion Press as well as Dutch influencers such as Nina Warink, Donny Roelvink and Kaj van der Voort.

New So PR client: Rasa Lila

New in our portfolio: Rasa Lila. A combination of two ancient words, Rasa Lila translates into the emotion one feels of love, joy and happiness in an act of expression, such as a dance or by living the good life. It was a mesmerizing encounter with an indigenous Peruvian woman, who was focused on hand weaving a traditional alpaca shawl that sparked something inside its owner. A passion that led to Rasa Lila, creating the softest traditional baby and royal alpaca items.



Can you keep a (Best)Secret?

At So we love a good mystery. So when we were asked to assist with the PR-event of BestSecret – an online fashion by invite-only community – we loved it straight away. You never heard of them? That’s because their members are excellent at being discreet. As soon as you’re invited to share the secret, get ready to enjoy an extensive selection of designer brands at affordable prices. We’ve had a look and we must confess, it’s as good as it sounds. Apart from that, our lips stay sealed.

New So PR client : Luisa Cerano

A new season and some new PR collaborations. Please let us present our newest fashion client Luisa Cerano. Luisa Cerano is a favourite of confident women worldwide world who are not afraid to have their own style. The german brand sets itself very high standards in terms of design, quality, and value. A style motto we must agree upon.

Mascha Feoktistova x Ici Paris XL

‘Beautygloss’ Mascha created a full makeup look using products from Ici Paris XL’s Be Creative Make Up. So PR connected Mascha to Ici Paris XL to make this collaboration come through. What started with just a simple idea and a brainstorm meeting now turned out to become a full blown campaign.

Upcoming event: So SS19 Press Days

Nearly time for our favorite event of the year. Our biannual Press Days are coming up which means it’s time for us to make a Press selection of the collections of our represented brands, make appointments with selected Dutch media and get into the SS19 flow. It never gets boring sitting in between bathing suits when it’s (almost) snowing outside.

Elisabetta Franchi KiKi bag official launch

The name KiKi, referring to the K of the complete name Keeper-locK, instantly reflects the animated mood of this collection. Like a modern Alice, the little Elisabetta in the cartoon meets up with “Mr. Lock” of the splendid KiKi bags. Along with the curious Chérie, the adventure continues in the wonderland that unfolds before her eyes. Click play and discover the glorious world according to Elisabetta Franchi.


Jeffree Star does Amsterdam

Jeffree Star is a makeup mogul and digital influencer with a fearless personality that has created a loyal social following, curating over five million subscribers on YouTube in under two years. As a part of his European promotion tour he will make an appearance in Paris, Vienna, Zurich, Milan and finish in Amsterdam to celebrate his collaboration with ICI PARIS XL. An PR event (and an opportunity to take a selfie with the queen of #selfies himself) you don’t want to miss out on. When? An update will follow soon.

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