At So we’ve always had a major love for artisanal products that are made close to home. BARUTI is one of those brands. The exclusive perfumer is on a mission to create audacious fragrances that combine novelty with wearability. Each fragrance is a mini explosion, designed to trigger your imagination and take you on a fascinating scent journey. On top of that all formulas are crafted in their laboratory in Amsterdam.

Both celebrities as well as their stylists know where to find our showroom. We’ve been dressing actresses, famous athletes or TV persona for over a decade. Helping them or their stylist to pick out the right outfit for a cocktail or red carpet event. Our showroom team are familiar faces to them who’s opinion they trust. Take the red carpet of the recently held MTV Awards as a result. Model Jessie Jazz Vuijk wearing boots by Nubikk and actrice Britt Scholte wearing a floor length dress by Elisabetta Franchi.

A sustainable hair brand from the Netherlands, products with ingredients that you can pronounce and the very first Dutch haircare brand with deposit on the empty packaging. IVY Haircare wants to make a positive contribution to the world and its sustainability. Because that is what IVY Hair Care really thinks is beautiful.

This week ICI PARIS XL held their bi-annual press event at the just opened Parq Studios. All major beauty press were present, the food contained edible flowers, Beauty fridges were handed out and Nina Warink took over ICI PARIS XL’s social media. That’s beauty for you.

Bring together the most luxurious, current and well picked jewelry and watch brands, a family who has been in the business for years and years and one of Amsterdam’s most beautiful hotels as a backdrop and the result can not not be a success. This is what Weisz Group’s annual Selected Brands event look like.

At So PR we always try to be one step ahead, so we love working with brands who share these visions with us. Take Authentic Beauty Concept for instance, the premium vegan haircare brand wanted to underline what they stand for in all their messages. And so we came up with an alternative for sending out yet another press package, using all recycled (plastic free) packaging, a plantable card with wildflower seeds, but also adding a gift that would last forever and minimize ones use of plastic: a reusable ziplock bag.

 Ph by: @stephaniebroek

Music and The Arts have been a part of Raymond Weil’s Brand DNA since it was founded in 1976. Today the brand continues to use music as its key inspiration for both product design and making of the brand worldwide. But it isn’t all serious business, the luxury watch brand also likes to have some fun, please meet the Raymond Weil record player.

Raymond Weil record player

lululemon Amsterdam will be teaming up with local gym Kracht for some community classes this Pride week. All workouts are free of charge, but a donation in order to support the Kracht Foundation can be made. This foundation wants to make exercise accessible for every BODY, regardless of their size, beliefs, gender, ethnicity or sexual orientation. They want to create an inclusive experience, a safe space where you can share your passion for movement, your goals and help each other achieve your dreams. In cooperation with lululemon the foundation will continue setting up a free weekly scheduled strength based workout for the transgender community. Together with an experienced coach they hope to offer a safe space to train and exercise.

 Sign up here: https://www.eventbrite.co.uk/e/pull-for-pride-lululemon-amsterdam-x-kracht-foundation-tickets-66473990495