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So Presents: Ivy Haircare

A sustainable hair brand from the Netherlands, products with ingredients that you can pronounce and the very first Dutch haircare brand with deposit on the empty packaging. IVY Haircare wants to make a positive contribution to the world and its sustainability. Because that is what IVY Hair Care really thinks is beautiful.

ICI PARIS XL Press Event

This week ICI PARIS XL held their bi-annual press event at the just opened Parq Studios. All major beauty press were present, the food contained edible flowers, Beauty fridges were handed out and Nina Warink took over ICI PARIS XL’s social media. That’s beauty for you.

Taylor Swift wears Elisabetta Franchi

The one and only Taylor Swift was spotted wearing a tweed dress from Elisabetta Franchi’s FW 19 collection in the video clip of her latest song: “Lover”.

 Caution: the song is catchy!

🎵“Can I go where you go?

Can we always be this close forever and ever?

And ah, take me out, and take me home

You’re my, my, my, my lover”🎵

Weisz Group Selected Brands event

Bring together the most luxurious, current and well picked jewelry and watch brands, a family who has been in the business for years and years and one of Amsterdam’s most beautiful hotels as a backdrop and the result can not not be a success. This is what Weisz Group’s annual Selected Brands event look like.

Authentic Beauty Concept: My belief

At So PR we always try to be one step ahead, so we love working with brands who share these visions with us. Take Authentic Beauty Concept for instance, the premium vegan haircare brand wanted to underline what they stand for in all their messages. And so we came up with an alternative for sending out yet another press package, using all recycled (plastic free) packaging, a plantable card with wildflower seeds, but also adding a gift that would last forever and minimize ones use of plastic: a reusable ziplock bag.

 Ph by: @stephaniebroek



Raymond Weil Record Player

Music and The Arts have been a part of Raymond Weil’s Brand DNA since it was founded in 1976. Today the brand continues to use music as its key inspiration for both product design and making of the brand worldwide. But it isn’t all serious business, the luxury watch brand also likes to have some fun, please meet the Raymond Weil record player.

Join lululemon for Amsterdam Pride 2019

lululemon Amsterdam will be teaming up with local gym Kracht for some community classes this Pride week. All workouts are free of charge, but a donation in order to support the Kracht Foundation can be made. This foundation wants to make exercise accessible for every BODY, regardless of their size, beliefs, gender, ethnicity or sexual orientation. They want to create an inclusive experience, a safe space where you can share your passion for movement, your goals and help each other achieve your dreams. In cooperation with lululemon the foundation will continue setting up a free weekly scheduled strength based workout for the transgender community. Together with an experienced coach they hope to offer a safe space to train and exercise.

 Sign up here: https://www.eventbrite.co.uk/e/pull-for-pride-lululemon-amsterdam-x-kracht-foundation-tickets-66473990495

Rose Bertram loves Diamond Point

At the launch of her much anticipated meal prepping cookbook supermodel Rose Bertram wore sparkling diamond earrings and ring by Diamond Point. Both celebrities as well as their stylists know where to find our S(h)o(w)room. We’ve been dressing actresses, famous athletes and TV persona for over a decade. Helping them or their stylist to pick out the right outfit for a cocktail, launch or red carpet event. Our showroom team are familiar faces to them who’s opinion they trust.

Kiko Milano: Beyond Limits Collection

Kiko Milano, got no other then world climbing champion Sasha Digiulian to model in their latest Beyond Limits campaign. An ultra-performing makeup collection especially designed to withstand all challenges and be the ideal companion, whatever summit you may climb.

 With these products there’s no need to worry about makeup, even in the most extreme situations. Whether it be a full day of travelling catching planes and hauling taxis, a day at the office with back to back meetings or say a rock climbing contest.

lululemon: Neen Williams – Skate Forever

That lululemon is way more than ‘just’ a yoga brand, is a fact. The Canadian, community driven company encourage and inspire people to live there best (sweat) life possible. Doing whatever activity suits them, take skateboarding for instance.

Reflecting on growing up, falling down, and forging his own path in life, lululemon elite ambassador and pro skateboarder Neen Williams looks back on the journey that made him who he is today.