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lululemon: Neen Williams – Skate Forever

That lululemon is way more than ‘just’ a yoga brand, is a fact. The Canadian, community driven company encourage and inspire people to live there best (sweat) life possible. Doing whatever activity suits them, take skateboarding for instance.

Reflecting on growing up, falling down, and forging his own path in life, lululemon elite ambassador and pro skateboarder Neen Williams looks back on the journey that made him who he is today.

Feeling, hot, hot, hot

In Amsterdam we are currently riding a heatwave. It remains strangely satisfying to be surrounded with the latest AW’19 Press collections in our showroom while the sun is shining bright and the temperatures are going up. Luckily the magazines in store at this very moment are showcasing the best styles of the latest summer fashion. Take these Dior sun visors in Elle’s style guide for instance: hello summer, nice to see you.

Nana Woody & John Awards

Our dear friends; Nana, Woody & John are always up for a party. Last week they celebrated during an Award Gala in their name. So PR was present as well of course, mingling with top press, being in charge of the press list and sending out the invitations before hand. The decor? Amsterdam’s Harbour club. The tunes? By one of our favorite DJ’s Covergirl Sunny. And the award goes to….



6 inside filmed during our So PR Press Days

Dutch entertainment TV Show 6 inside came to film during our press days to talk about the latest red carpet styles. Over the last decade both celebrities as well as their stylists know where to find our showroom. We’ve been dressing actresses, famous athletes or TV persona for over a decade. Helping them or their stylist to pick out the right outfit for a cocktail or red carpet event. Our showroom team are familiar faces to them who’s opinion they trust.

So Press Days: So, we love plants

With the seasonal shift of press collections comes the festivities that we like to call our Press Days. This time they were, yet again, themed to perfection with an overall plants are our friends vibe. The food was plant based although you wouldn’t tell with the cheese fondue (vegan, made in Amsterdam!) oozing from the sourdough bread we picked up at an Amsterdam micro bakery (drop us a line if you want Yoeri’s number) and the endless supply of oreo cookies (because yes, chocolate is a plant). From Harper’s Bazaar to Grazia magazine and from Marie Claire to L’officiel. All major players were present at our city jungle.

So facts: plant lovers by heart

“People from a planet without flowers would think we must be mad with joy the whole time to have such things about us.”  ~ from:  Fairly Honourable Defeat

– by Iris Murdoch –

Iris puts in words what we put in action. Walk in to our S(h)o(w)room and be amazed by the abundance of flowers and plants. Not only do they look pretty they also keep the oxygen levels up and the air clean. Plus factors all around!





A night out with Janice

“Shantay, you stay.”

Janice invited his lady friends like Patty Brard, Estelle Cruijff, Leontine Borsato and Heleen van Royen for a night out. Category was: Rupaul’s Dragrace eleganza extravaganza. After a dress up party at Amsterdam’s Lloyd hotel, the crew went (by limo of course, accompanied by the So PR team) to the Melkweg for a live show by Rupaul’s most popular Queens. Strike a pose Mama Ru.

vanHaren #Spreadthelook

Five internationally famous fashion influencers from five European countries are the new style crew for the vanHaren Spring/Summer 2019 shoe collection. As part of the international #spreadthelook campaign, our very own it girl Noor de Groot (alias Queen of jetlags) and other international influencers such as Leomie Anderson from Britain and  Marta Lozano from Spain will be modelling vanHaren’s latest shoe styles.


Vedder&Vedder x &C Collection by Chantal

The Dutch Vedder&Vedder sisters worked together with Chantal Janzen for this special collaboration.

Vintage inspired with a story of its own. This coin necklace from the Vedder & Vedder x &C Collection by Chantal is inspired by a necklace that Chantal received from her mother, and she again from her mother. Three generations in one necklace, it is almost impossible to get more personal. Of course there is the possibility to tell your own story with this coin necklace, by having 1, 2 or 3 initials of your loved ones engraved into it.


CLUB COLLECTION – The new Elisabetta Franchi’s accessory line


The new Elisabetta Franchi’s accessory line

Elisabetta Franchi opens a new chapter in the accessories world: CLUB COLLECTION comes to life, a line that encloses the sense of belonging to the brand and its aristocratic and feminine touch.

The collection takes inspiration from the exclusivity and sophistication of the Private Members’ Clubs of the equestrian world, reinterpreting the refinement of the classic style in a contemporary way.