From the day we started So PR the P has always had its double meaning. Of course on one side it stands for Public but in our case Personal is just as big of a part of our DNA. So when we supported ISKO VitalTM+ with their launch, we knew right away what this send out needed: a personal touch. And so we gave these face covers one: the name of the receiver along with a supply big enough to last and protect these editors, stylists and influencers for the months to come.