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New in at So: Anna in Bhutan

Anna In Bhutan is a high-end ethical fashion company based in

New York City. The label produces unique handwoven scarves that

emphasize women’s work from talented Bhutanese weavers. To give you a bit of a backstory about the Kingdom of Bhutan (it is almost like a fairytale). The small Buddhist country is located between China and India and led by enlightened monarchs. The average population of 750,000 is thriving with social development, environmental sustainability and cultural preservation. This holistic approach is locally called “Gross National Happiness,” or GNH. All developments driven by GNH aim to improve happiness and the well-being of the Bhutanese people.

More than a brand, Anna in Bhutan is a movement. Founder Kate Broug supports Bhutan’s ideology, spirituality and the respect they give to its people,

changing the world and leading a path against climate change.