BEAUTY
LAUNCH
EVENT
Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. So PR partnered up with this high-end hairdressers brand to help them launch into the Dutch market. We’ve accompanied press to the European launch of the brand in Berlin, connected the right influencers and activists to the vegan haircare products and invited top press to a launch breakfast. On a day to day base, image, product and copy requests are being handled as we do for all the brands we proudly represent.
some of the pay-off
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// Authentic Beauty Concept’s hydrate lotion featured in Marie Claire.
// Authentic Beauty Concept’s hydrate lotion featured in Marie Claire.
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