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So [show]cases

Whether it’s a store opening, brand launch or international fashion week. These showcases are a picture perfect example of the previous events we organized for our clients.

Take a close look and see the results.

1. MAEL [store opening]

STORE
OPENING

An instagramable worthy mix of movers and shakers, a tattoo artist with a month long waiting list and drinks and bites catered by one of the hottest restaurants in town. The Mael store opening had all the right ingredients.

Would you like to read the full article in Parool? ▽ [open]

EVENTS & LAUNCHES

So PR creates made to measure events that communicate your brand message, whether you require one spectacular launch party or would like to expose your product or brand at a (bi)annual press-event. So PR has an in-house production team who will take care of all the details, while our PR managers will take care of the perfect guest list.

EVENTS & LAUNCHES

So PR creates made to measure events that communicate your brand message, whether you require one spectacular launch party or would like to expose your product or brand at a (bi)annual press-event. So PR has an in-house production team who will take care of all the details, while our PR managers will take care of the perfect guest list.

NOPPEN & NAALDHAKKEN

NOPPEN & NAALDHAKKEN

//Actor Manuel Broekman [wearing MAEL] & influencer Nienke Plas

2. Elisabetta Franchi [Fashion Week Milan]

PRESS TRIP | FW MILAN

With many of our clients being based outside of the Netherlands we are more than happy to accommodate them also abroad. For our Italian based client Elisabetta Franchi we accompany the Dutch press, twice a year, to their Milan Fashion week catwalk show. We handle the invitations, the front and backstage press enquiries at the event and the aftercare; meaning a press release with all needed info.

// Frontrow for Dutch press & influencers

//Negin Mirsalehi making an entrance accompanied by So PR | Chelsey Geraerts

LIVESTREAM

The Elisabetta Franchi fashionshow was live broadcasted via L'Officiel Livestream

Dutch Press | Attendance list

1. Negin Mirsalehi - Top Influencer
2. Annelies Pijper - Editor in Chief Grazia & Marie Claire
3. Cara Schiffelers - Fashion Director Grazia & Marie Claire
4. Edine Russel - Editor in Chief ELLE
5. Anke de Jong - Editor in Chief Glamour
6. Saskia van Langevelde - Fashion Director Glamour
7. Kim Querfurth - Fashion Director Telegraaf
8. Muriëlle van Schaik - Influencer
9. Leontien Wenneker - Publisher L'Officiel

↑ Team So PR fully dressed up in Elisabetta Franchi, ready to do the job
↑ Negin Mirsalehi & Noor de Groot [Queen of Jetlags] wearing the iconic Elisabetta Franchi 'First' bag
← Team So PR fully dressed up in Elisabetta Franchi, ready to do the job
↑ Negin Mirsalehi & Noor de Groot [Queen of Jetlags] wearing the iconic Elisabetta Franchi 'First' bag

3. ICI PARIS XL [Beauty Press Event]

BEAUTY 
PRESS EVENT

The exclusive beauty brands by ICI PARIS XL featuring their latest upcoming product releases. These (bia)annual events by ICI PARIS XL are a continuous success. Every beauty editor shows his or her face on this much talked about event held at the most beautiful locations in Amsterdam.

This is the pay-off

//Mascha Feoktistova from Beautygloss 

EVENTS & LAUNCHES

So PR creates made to measure events that communicate your brand message, whether you require one spectacular launch party or would like to expose your product or brand at a (bi)annual press-event. So PR has an in-house production team who will take care of all the details, while our PR managers will take care of the perfect guest list.


4. Fabiana Filippi [Press Launch]

| PRESS
LAUNCH |

Fabiana Filippi store | PC HOOFTSTRAAT | Amsterdam

A brand new store in Amsterdam’s most famous shopping street; de P.C. Hooftstraat. The festive opening of the Fabiana Filippi store started with an intimate high tea including the brand’s designer and some of the biggest names in the fashion (press)scene and ended with a cocktail party including the Dutch incrowd.

"Het groene DNA, de luxe uitstraling, de hoogstaande kwaliteit èn het feit dat elk kledingstuk traceerbaar is (het komt ook allemaal echt uit Italië), maakt het label immens populair."

Kim Querfurth - De Telegraaf

Would you like to read the full article in De Telegraaf? ▽ [open]

//Dutch celebrities Estelle Cruijff & Leontine Borsato dressed in Fabiana Filippi

Talkies Party News : Opening Fabiana Filippi Boutique

Would you like to read the full article in Talkies magazine? ▽ [open]

Oog voor... Fabiana Filippi

//Influencers, celebrities and press spreading the [Fabiana Filippi] word on Instagram 

Binnenkijken: de nieuwe Fabiana Filippi boetiek in Amsterdam

Would you like to read the full article in trade-press magazine FashionUnited? ▽ [open]
So PR - Public Relations and Communication Agency - Amsterdam