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So PR | PR Agency Amsterdam | Est. 2005

At So PR we market beauty, fashion and lifestyle brands and create major growth in brand awareness, its respective reputation & nationwide visibility for both start-ups & scale-ups and all right in between or beyond. Targeting end consumers through impactful on+offline media campaigns, earned PR, a 300 m2 showroom for stylist, editors and content creators in Amsterdam, influencer and celebrity marketing + seeding strategies, outstanding events and out of home campaigns.
Founded in 2005, a highly trained and involved team, together with in-depth relations and a major network in media, So PR is considered a leading, performing agency in the Netherlands 

“If I were down
to my last dollar
I would spend it
on Public Relations”

- Bill Gates
So Brands↴
public relations
1. the professional maintenance of a favourable public image by a company or other organization or a famous person.

public relations
1. the professional maintenance of a favourable public image by a company or other organization or a famous person.

Some of our Latest results 

//Mermade Hair on Instagram Stories Anna Nooshin

Some of our Latest results 

//Romee Strijd wearing Elisabetta Franchi

//Instagram story Bibi Meijer featuring De'Longhi

Short lead So Services (for instant effect)

Under the guise of ‘never waste a good crisis’ we know that budgets are limited yet the urge to properly communicate, re-direct and focus on relevant and urgent brand related matters are vital to your business and its respective turnover. Therefor we offer in times of change the So-called Short Lead So Services (for instant effects). These particular services are a support system to boost strategy change, sales and consumer engagement for your brand.
Reset + grow ↓
A short-term boost where we offer advice and our years of experience. We hit pause together for a second to see where there is room for growth and help your company to do exactly that: grow. In brand awareness, in profit and sales. In every possible way.  
4hour brainstorm session -> Consultancy session ↓
​​Just as the title says, an (online) consultancy session of a duration of choice and as many sessions as you(r brand) needs. We bring together exactly that part of our team that is relevant for your business. At this time and day, it’s essential to get out of the tunnel vision and see the bigger picture again. Join forces with all the required So expertise, rock the boat a little and create new perspectives and strategies.
Influencer marketing (paid) ↓
With 15+ years of experience in both traditional offline and (as soon as the online blogosphere made its entry) online PR we have all of the most effective communication tools in house that can help your brand reach the most important target audience. The main goal; maximize (on & offline) traffic, social engagement, overall brand awareness and becoming a top of mind brand in the competitive field, all leading to the growth of both profit and sales. The added value: finding the right online personalities who truly influence and are the perfect fit for maximizing your brand awareness, presence and its respective attitude. Our ever-growing Digital Team consists of 5 social media-minded people at the moment and they know just the perfect profile(s) for you to engage with.
Out-of-Home, Abri or wild posting advertising ↓
Increasing nationwide brand awareness or supporting your local retailers and outlets while targeting just the right target group of end-consumers that are on the go is possible using OoH advertising. Another service we can advise you and your brand on and help out with. From commercial locations to billboards on the highway, to wild posting through the city centers and from selecting the right images to getting the best possible deals out there.
In today's fast-paced digital world, being reactive and dynamic with your (social media) content is key. Whether it's a last-minute request due to unforeseen events or ad-hoc planning needs, our UGC service is your go-to solution. We specialize in creating authentic, engaging content that resonates with your audience. From working with nano-influencers to crafting the perfect script, our team of skilled professionals – including video editors and a senior copywriter – is adept at producing content that ranges from short and snappy to more complex narratives.

Our service is all about providing social content without the need for a full social takeover. It's low-key, low investment, but high impact, ensuring you're always ready to seize the moment. With our junior editors available at an hourly rate of €45, we offer flexibility and efficiency for every need.
We have our close knitted community of influencers, movers & shakers and celebs we collaborate with on speed dial. Our social team knows exactly what they like and contact them with seedings from clients. The art ​​of finding the right match and organically and authentically placing products on the right profiles is in our DNA. Waist is not to be found in the So dictionary.

A glimpse of...



- a So PR in-house production -

Participating brands for this edition;

- De’ Longhi 
- Lidl
- Stëlz
- Shark Beauty
- Smashed lemon
- Collistar
- Danish Design
- Batiste
- Hero
- The Breath Co



- a So PR in-house production -

Participating brands for this edition;

- De’ Longhi 
- Lyko
- Cotton Club
- Mermade Hair
- Batiste
- Collistar
- LingaDore
- LaDress
- Stëlz
- Clay and Glow
- Björn Axén
- Lidl 


Beyond Borders

a So production 

When good things come together, great teams combine and the stars just align. Where Long Island met Amsterdam and New Yorker Steve Madden met Dutchie Ronald van der Kemp.

Steve Madden’s Beyond Borders event by the numbers:

88 influencers from 20 countries and 30 top European buyers filled 128 hotel rooms. 10 buzzing event locations welcomed our group with open arms, slick dance moves and 200+ vegan sliders, mimosas or crab raviolis. 1 TikTokker's 6.8M followers catching every moment, 1 international celeb and their 9-strong entourage setting the vibes. 200 press slots and 1 fiercely sustainable Dutch designer taking the stage. 749 press clippings in 24 hour days that felt way too short (we needed at least 48-hour ones). 3 strippers, a night in jail, 1 (or more we’re not telling) peepshow, 30 runway-ready, yet streetcasted, models showcasing 30 looks created by an endless supply of paper. A 3-day whirlwind ending in that 1 monumental catwalk moment. 

Here's to our wildest ride yet!

So Weekly

New @ So: Bio Lash

Bio Lash has a mission that goes beyond just improving eyelashes and eyebrows. Behind this brand is ...
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So PR - Public Relations and Communication Agency - Amsterdam

Are you an influencer and interested in collaborating with So? - We love hearing from you! - Want to be in the loop for our next big thing? Drop us a line at social@so-pr.com to join our exclusive PR list and let's make some magic happen!

Please provide us with
✓ Your Instagram and TikTok handles
✓ Your clothing sizes
✓ Your jeans size
✓ Your shoe size
✓ Your mailing address
✓ Your social media statistics

Discover So Studio Amsterdam: Your temporary hub for creative events, off + online content creation, pop-up stores, podcasts and more. Find out how we help you to transform your ideas into an impactful reality