So PR | PR Agency Amsterdam | Est. 2005

At So PR we market beauty, fashion and lifestyle brands and create major growth in brand awareness, its respective reputation & nationwide visibility for both start-ups & scale-ups and all right in between or beyond. Targeting end consumers through impactful on+offline media campaigns, earned PR, a 300 m2 showroom for stylist, editors and content creators in Amsterdam, influencer and celebrity marketing + seeding strategies, outstanding events and out of home campaigns. Beyond PR, we also host events and content productions at So Studio Amsterdam a separate, versatile creative space in Amsterdam Oud-West. With another 300 m² of natural light and adaptable zones for shoots, podcasts, pop-ups, workshops or private brainstorms, it's the go‑to hub for creative, social-first experiences.

Founded in 2005, a highly trained and involved team, together with in-depth relations and a major network in media, So PR is considered a leading, performing agency in the Netherlands

Explore the So origin story.

Watch our Showroom video tour

So Brands↴

public relations
noun
1. the professional maintenance of a favourable public image by a company or other organization or a famous person.

“If I were down
to my last dollar
I would spend it
on Public Relations”

- Bill Gates

//MCoBeauty in TikTok Anna Nooshin

Some of our Latest results

//VOGUE featuring Authentic Beauty Concept

//Romee Strijd wearing Elisabetta Franchi

//Instagram story JadeAnna featuring De'Longhi

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Short lead So Services (for instant effect)

25 years in the making, our portfolio is ever growing,
from bespoke Events to curated Showroom exposure, impactful Influencer Marketing and scroll-stopping Content Creation, our most in-demand So Services are designed to elevate your brand presence across every touchpoint.
Make it yours.

EVENTS ON-/OFFLINE ↓

So PR creates made to measure (online) events that communicate your brand message, whether you require one spectacular launch party or would like to expose your product or brand at a (bi)annual press-event. So PR has an in-house production team who will take care of all the details, while our PR managers will take care of the perfect guest list. All is possible, even in times of quarantine we’ve proven to be able to launch new products or styles holding (online) events.

SHOWROOM ↓

We welcome stylists, vloggers, online influential movers and shakers and celebs daily in our So showroom, centrally located in Amsterdam. We offer brands the option to make use of our showroom facilities and this way have their collection pulled for online publications, influencer content creation, as well as editorials in print magazines or tv shows. If your company isn’t settled in or near Amsterdam, we can be your second showroom to accommodate stylists, editors and online personalities who are mainly situated in the city. When it’s not possible to visit us live (a shame with the great coffee that we serve and the variety of local shops, sourdough bakeries and natural wine stores), our showroom manager will give an online tour and have the selection shipped in no-time. Service, making life of our beloved press & content creators network easier, has become of the utmost importance as we are supporting today’s free-lance lifestyle and the extension of workload for all individuals working in media.

INFLUENCER MARKETING ↓

With 15+ years of experience in both traditional offline and (as soon as the online blogosphere made its entry) online PR we have all of the most effective communication tools in house that can help your brand reach the most important target audience. The main goal; maximize (on & offline) traffic, social engagement, overall brand awareness and becoming a top of mind brand in the competitive field, all leading to the growth of both profit and sales. The added value: finding the right online personalities who truly influence and are the perfect fit for maximizing your brand awareness, presence and its respective attitude. Our ever-growing Digital Team consists of 5 social media-minded people at the moment and they know just the perfect profile(s) for you to engage with.

CONTENT CREATION ↓

Finding the right people for very specific jobs can be challenging at times. The pool of creatives is deep and overwhelming, so let us help you at with that. Do you want to increase engagement? Want to have a feed that represents you as a brand at any given time you scroll through it? We just know the people for this job and choose them depending on your online needs and budget.

Find a clear overview of all the Long Lead So Services we offer:

So [show]cases

STEVE MADDEN

Beyond Borders

a So production

When good things come together, great teams combine and the stars just align. Where Long Island met Amsterdam and New Yorker Steve Madden met Dutchie Ronald van der Kemp.

Steve Madden’s Beyond Borders event by the numbers:

88 influencers from 20 countries and 30 top European buyers filled 128 hotel rooms. 10 buzzing event locations welcomed our group with open arms, slick dance moves and 200+ vegan sliders, mimosas or crab raviolis. 1 TikTokker's 6.8M followers catching every moment, 1 international celeb and their 9-strong entourage setting the vibes. 200 press slots and 1 fiercely sustainable Dutch designer taking the stage. 749 press clippings in 24 hour days that felt way too short (we needed at least 48-hour ones). 3 strippers, a night in jail, 1 (or more we’re not telling) peepshow, 30 runway-ready, yet streetcasted, models showcasing 30 looks created by an endless supply of paper. A 3-day whirlwind ending in that 1 monumental catwalk moment.

www.stevemadden.nl

www.instagram.com/stevemaddeneu

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SO DROPS Mirror Maze

10.10.'25

- a So PR in-house production -

Pretty hurts? Not in this maze. The So Drops Mirror Maze at So Studio was totally iconic. Think pink, chrome, teddy bears… and a mirror (or ten) in every corner. Some stretched you like a runway model, others squished you like your most questionable Zoom call, a few gave you Kim K curves, and some just doubled your bad decisions (me ×2, deluxe). Press and creators bounced from reflection to reflection, grabbed goodies, played the claw machine, and indulged in unlimited fries (non-negotiable). Tooth gems, skin tips, vitamins, haircare treats, the full glow-up checklist, complete. Everyone left smiling, fries in one hand, So Lighter in the other. Because sometimes you just need to spark a little chaos. And at So, we call that balance.

Participating brands for this edition;

So Weekly

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Are you an influencer and interested in collaborating with So? - We love hearing from you! - Want to be in the loop for our next big thing? Drop us a line at social@so-pr.com to join our exclusive PR list and let's make some magic happen!

Please provide us with
✓ Your Instagram and TikTok handles
✓ Your clothing sizes
✓ Your jeans size
✓ Your shoe size
✓ Your mailing address
✓ Your social media statistics

A simple 'Hello' could lead to a million things.

CONTACT | PRESS LOGIN | CALL US +31 (0)20 408 1868

So PR | PR Agency Amsterdam | Est. 2005

public relations
noun
1. the professional maintenance of a favourable public image by a company or other organization or a famous person.