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Case: Lidl Spring Breakfast [Press & Influencers Network Event]

Lidl Spring Breakfast

Spring had sprung at this Lidl Breakfast event at So Studio. This delightful gathering featured a bountiful spread ideal for your Easter morning feast. Chef Daan van der Lecq, served up an array of sweet and savory waffles & the venue was beautifully adorned by De Duinroos, transforming the space with exquisite floral arrangements and a lush green (grass) carpet while Famke Mesman led a creative napkin-folding (it’s a form of art!) workshop. As the event concluded, guests filled their baskets with groceries from our Lidl store, which we re-opened after being such a hit last December, embodying the spirit of abundance and sharing. Each attendee departed with an overfilled Lidl grocery shopper and a stylish waffle maker and mixer in pastel lilac or mint green, ensuring the joy of the morning could be recreated at home. 

The results please…

9 press outlets, including LINDA., ELLE, Fashionchick, &C and De Hippe Vegetariër and 32 influencers, including Quinty Trustfull, Foodieness, Chiara Cappellano, Nina Warink and Thomas Drinkenburg ate just as many easter eggs and created a total of:
5 TikTok videos
118 Instagram stories
9 Instagram posts

Total reach: 8.120.710
Total PR value: €330.943