When iconic footwear brand Steve Madden opened its very first three stores in the Netherlands, we made sure the launch would leave a mark: or rather, a high-heeled footprint. Locations included Rotterdam, Eindhoven and Westfield Mall of the Netherlands, with the latter serving as the flagship celebration. To bring that unmistakable NYC energy to Dutch soil, guests were welcomed outside of the Westfield Mall of the Netherlands by a true New York classic: yellow cab topped with a giant Steve Madden pump. Inside, the party was in full swing with viby tunes by Perlau Triolo, custom Stelz x Steve Madden cans, and a festive crowd. We curated an on-brand guest list of fashion-forward influencers, Dutch TV personality and friend of the brand Fred van Leer, The Real Housewives of the South, and content creators who helped spread the word.
The result?
A New York minute redefined. Loud, bold, stylish, and unapologetically Steve Madden.
The result?
A New York minute redefined. Loud, bold, stylish, and unapologetically Steve Madden.
