In June, we celebrated the relaunch of Authentic Beauty Concept’s revamped Replenish line, a community-powered moment that brought together press and creators from the ABC family for a low-key festive afternoon at Mogeen in Amsterdam.
The vibe!
A casual in-and-out, bike by, stay for a cold refreshment or two, in-between moments enjoyed in the city sun, kind of magic. Guests dropped by for a quick touch-up by Global Creative Advocate Hester Wernert Rijn, who demonstrated how to effortlessly use the products at home. Meanwhile, the team shared all the latest product insights during intimate one-on-one moments.
The why?
The Replenish line, specially developed for damaged, brittle hair, has been reformulated with an even higher concentration of botanical ingredients for deeper nourishment, strength and softness and features another standout update: the new packaging now features Braille and NaviLens, making the range more accessible to those with visual impairments, a meaningful step forward in inclusive beauty.
To wrap up the day, everyone left with a thoughtfully curated goodie bag, including the full Replenish line, a limited-edition beach bag in collaboration with Camille Razat, a Wouf pouch for your beauty essentials, and a mini pecan tart from Waldo Patisserie, a nod to the scent profile of the products.
The vibe!
A casual in-and-out, bike by, stay for a cold refreshment or two, in-between moments enjoyed in the city sun, kind of magic. Guests dropped by for a quick touch-up by Global Creative Advocate Hester Wernert Rijn, who demonstrated how to effortlessly use the products at home. Meanwhile, the team shared all the latest product insights during intimate one-on-one moments.
The why?
The Replenish line, specially developed for damaged, brittle hair, has been reformulated with an even higher concentration of botanical ingredients for deeper nourishment, strength and softness and features another standout update: the new packaging now features Braille and NaviLens, making the range more accessible to those with visual impairments, a meaningful step forward in inclusive beauty.
To wrap up the day, everyone left with a thoughtfully curated goodie bag, including the full Replenish line, a limited-edition beach bag in collaboration with Camille Razat, a Wouf pouch for your beauty essentials, and a mini pecan tart from Waldo Patisserie, a nod to the scent profile of the products.
