Calling all millennials, old souls and 90’s mommies! The latest So DROPS edition at the So Studio took us straight back to the golden era with ALL the 90’s vibes. From retro-inspired accessories to creative DIY stations, the day was filled with unique touches and good vibes. Guests had the chance to personalize their own items, while beauty experts were on hand to recreate iconic 90’s hairstyles. All while enjoying delicious treats and refreshing drinks to keep the energy high. Oops.. we So dropped it again! It was a trip down memory lane, and we can’t wait to vibe with you again. Love, Team So.
A glimpse of...

So DROPS Oops!
10.10.'24
- a So PR in-house production -

Participating brands for this edition;
Annadiva - Aspire Brands - Astrid & Miyu - Batiste - BJÖRN AXÉN - ByMAMSIE - Cems Bakery - Clay And Glow - Cotton Club - Danish Design - DEPT Fashion - De’Longhi - éclat - GlamGuru - Hermit - Hero Cosmetics - HIRSCH - ITALO BOTTENE - JLab - LIDL - Maniac - Mermade Hair - New York Pizza - Oroblù - Peek & Cloppenburg - Pericarp - ROQUEBRUN. - Romée Avril - STËLZ - SVAKOM - Swing Jewels - WALDO patisserie - Weisz Group

So DROPS Brat Summer!
03.09.'24
- a So PR in-house production -
Are you Team Brat or Demure? At the latest So Drops event, hosted at the So Studio, we had the ultimate starter packs for both vibes. Brats sipped on bottomless bubble tea, flaunted flawless lashes, got their manifesting game on (because that platinum creditcard won’t manifest itself) and glowed like they were born to shine with self-tanning kits - because brats don’t need a man, they just need a killer tan. Meanwhile, Demures chilled in a ZEN paradise, indulging in luxurious scalp massages, perfected their look with sleek bun products and treated themselves to a glamorous mani afterwards. Very peaceful, very mindful - verrrrrry demure. All this while enjoying STËLZ drinks, because why not? It’ was a Tuesday after all, and we’re just living our best lives.

Participating brands for this edition;
Aspire Brands - BaoMao - Batiste - Bio Lash - Caroline Pluym - Collistar - Costes Fashion - Danish Design - De’Longhi - GlamGuru - HANRO - Hears Earplugs - Hero Cosmetics - Hirsch - Maniac - Mermade Hair - Moureau - Our Way Japanese Head Spa - Poké Perfect - ROQUEBRUN. - Steve Madden - STËLZ - SVAKOM - Swing Jewels - Tea Guys - TOUS - Weisz Group