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case - Rude Cosmetics [Brand Activation]

NEW in the Netherlands: Rude Cosmetics

Why be nice when you can be RUDE? Rude Cosmetics was founded in 2016 with the sole purpose of offering cutting edge, high quality products at comfortable prices. Located in the heart of Los Angeles, California, Rude Cosmetics believes that makeup is the best tool to express your inner you. Whether you are going with a natural, bold, fierce or RUDE look our goal here is simply to let your imagination loose without regrets. Their range of MAKEUP WITH AN ATTITUDE®, as Rude likes to call it, is now exclusively available in the Netherlands at ICI PARIS XL. And we at So were lucky enough to help launch the inclusive brand on the Dutch market with the help of some local influential people that fit the brand just right. A successful drag queen, pop singer and experiential MUA amongst them. 

Now, let's talk numbers...

Send-outs: 50 packages
Online publications: 96
Impressions reach: 3.898.978
Total media Value: €139.564

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