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#BRAND ACTIVATION

What started as a modest $1100 investment in 1990 has grown into one of the most iconic footwear brands. At So, we like a well-executed American Dream. Our collaboration with the infamous Steve Madden (partly) therefore feels like a perfect match.

We’ve been going all out with the different send-outs of the popular brand. We introduced the press with a Steve Madden doll (including her very own shoe collection), a movie night in and a 10.000 steps walk along a curated route (cookies! flowers! coffee!), to just name a few.

Send-outs

Nr 1. the STEVE MADDEN DOLL

Editor in chief Grazia #anneliespijper

Influencer #joannvdherik

Online editor ELLE #gigivdzwaan

High-end stylist #xavieraaubri

Instastories #talkiesmagazinenl

Freelance journalist #lechoixtros

Nr 2. the STEVE MADDEN MOVIE NIGHT

Online editor Elegance #heatherserry

Online editor Vogue #emmavloeimans

Digital content manager JAN magazine #zoerosielle

Digital editor Harpers Bazaar & ELLE #evie.lukassen-2

Digital editor Harpers Bazaar & ELLE #evie.lukassen

High-end stylist #famkemesman

Influencer #roxannekwant

Nr 3. the STEVE MADDEN CITY WALK

Influencer #narjessrkaiek

Influencer #robineblickman

Online editor Elegance #heatherserry

Influencer #s0phieramaekers

Influencer #saschabunge

Steve Madden Brand activation Send-out Citywalk

Mail & Win Grazia.nl

Influencer #callmenargis

Iinfluencer #loesjerambaldo

This all resulted in major brand publicity of Steve Madden in both off and online respected media outlets

Grazia

LINDA.

VROUW Telegraaf

Glamour

Het Parool

Television show The Voice of Holland

Cosmo Girl

ELEGANCE

GLAMOUR

Volkskrant Magazine

JAN

LINDA.

LINDA.

LINDA.

LINDA.

LINDA.

Actress Elise Schaap #elise_is_here

Influencer #monicageuze

Singer Maan de Steenwinkel #maan.de.st

Singer Maan de Steenwinkel #maan.de.st

Influencer #joellewitschge

Actress Elise Schaap #elise_is_here