At So, we like a well-executed American Dream. Our collaboration with the infamous Steve Madden (partly) therefore feels like a perfect match. We’ve been going all out with the different send-outs of the popular brand. We introduced the press with a Steve Madden doll (including her very own shoe collection), a movie night in and a 10.000 steps walk along a curated route (cookies! flowers! coffee!), to just name a few.
case - Steve Madden [brand activation]

What started as a modest $1100 investment in 1990 has grown into one of the most iconic footwear brands.
