This is SET - a German brand that consists of authentic styles designed for powerful urban individuals. SET stands for a modern, casual urban look. Founded in Munich in 2009 by Maya Junger, SET has developed into an international brand in the contemporary premium market. We at So are lucky to be working with the fashion-forward brand for years and years now.
More So Weekly
New in @So: MCoBeauty
Don’t break the bank, break the internet It’s the beauty brand eve...
Gisele Bündchen embodies the essence of Elisabetta Franchi
Elisabetta Franchi’s Fall/Winter 2025 campaign celebrates beauty in ...
King Louie pops up at De Parade
Who says sustainable has to be boring? This summer, retro-chic label K...
HANRO’s Icon gets a Swarovski glow-up
This holiday season, HANRO is giving a timeless favorite a sparkling m...
