New in at So: Bosphora – The new inclusive jewelry brand
Bosphora owes its name to the meeting point of Asia and Europe. With a brand identity inspired by Ba...
SUPPER Pop-up store is officially open!
SUPPER’s collections are a reflection of the here and now instead of the season, the present time ...
Empowered by..
This week So founder Thijs had the joy to host 4 amazing podcasts. The common thread in the conversa...
&So we have moved…
This past week @So it was all about MOVING. Frankly we moved a lot; ‘decluttering’ 16 ye...
New at So: SUPPER – A brand new high-end streetwear label
In 2018, the Amsterdam-based Mitchell Rahder, Dyllan ter Hoeven and Cameron Cornelia started a new p...
Studio Anneloes celebrates its 15th anniversary
“Buy less, choose well, make it last.” Studio Anneloes, the Dutch fashion brand that openly comm...
Floris van Bommel for Big Green Egg
Just in time for garden and rooftop season: Floris van Bommel launches a collab with Big Green Egg. ...
Authentic Beauty Concept wins Marie Claire’s Prix d’Excellence de la Beauté 2021
As of today, the newest Marie Claire will be in the shops, featuring their annual presentation of th...
ICI PARIS XL EXCLUSIVE Beauty Shower with Alexis Foreman
Alexis Foreman is an Art Director, Content Creator and Style Curator from Brighton, with a love for ...
Miljuschka Witzenhausen is Livera’s new face
A well known match for us Dutchies as Miljuscka is a famous TV-personality and a pioneer when it com...
So celebrates: International Women’s Day – worldwide
The final part of the trilogy created partly in honor of International Women’s Day, but mainly...
Guess launches new fragrance: Bella Vita
The location? J.K Place, Paris, but seen from your own home. On the schedule? An exclusive lesson in...
So celebrates: International Women’s Day – The women behind the brand
Part two of this trilogy, created partly in honor of International Women’s Day, but also to ap...
So celebrates: International Women’s Day Green Edition
A trilogy created partly in honor of International Women’s Day, but also to applaud the female...
Billion Avenue opens jewelry vending machines and shop of the future
New times call for new measures. That’s why the Antwerp based Billion Avenue opened its first self...
