New in @ So: Jane Lushka
The Netherlands based brand, Jane Lushka, does not have a complicated story or strategy, it is a men...
Party with Floris van Bommel
Floris van Bommel’s festive shoes for men and women turn every occasion into a memorable party. We...
New in @ So: King Louie
A household name in Amsterdam and beyond and a frontrunner in the field of vintage and sustainable f...
Billion Avenue: Party Collection
There ain’t no party like an ear party and Billion Avenue knows how to throw those best. For the s...
Floris van Bommel X Robin van Persie
Floris van Bommel has developed a collection together with football legend Robin van Persie. Floris ...
Steve Madden launches Inclusive Collection
A collection for literally everyone. Steve Madden embraces diversity and inclusivity. The label is f...
AUTHENTIC BEAUTY CONCEPT Launches NEW multitasking hybrid innovations
Beyond hair. Ever since the very beginning AUTHENTIC BEAUTY CONCEPT has been more than a premium, Ve...
New in @ SO: Studio EVA D.
Timeless clothing to cherish, keep and hold on to. Designer Eva Dekker was way ahead of her time, af...
New in @ So: Cotril
“An iconic story, made, shaped and born in Italy.” Years of expertise, (in)famous fans and luxur...
Knitwear for Fall: groundbreaking
With the days becoming shorter and evening coming sooner, sweater weather entering and the comeback ...
BALR. X PUMA
The latest chapter in the BALR. X PUMA story has been written. For BALR. and PUMA, this is the natur...
Elisabetta Franchi opens first flagship store in The Netherlands
Elisabetta Franchi consolidates its presence abroad with the opening of a new flagship store in The ...
COIFFURE AWARD 2021: JULIETTE DEN OUDEN NAMED HAIRDRESSER OF THE YEAR 2020/21
The winner of the 29th Coiffure Award was announced last Sunday evening during the digital hairdress...
De’Longhi launches new international campaign starring Brad Pitt
An Oscar-worthy coffee indeed. De’Longhi, a global leader in the field of home coffee machines, la...
Katja loves Floris and Floris loves Katja
The love story between Katja Schuurman and Floris van Bommel continues. Just like with the good show...
