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So Weekly | September 25, 2020

Huda Beauty launches Nationwide at ICI PARIS XL 

Today marks a milestone for beauty powerhouses Huda Beauty and ICI PARIS XL. Founded in 2013 and rated as a $ 1.2 billion company by Forbes, Huda Beauty has been hugely successful from the start, thanks to founder Huda Kattan's online presence. Huda Beauty chooses ICI PARIS XL as its exclusive national retailer to further expand its on- and offline presence. “We are super excited to be launching Huda Beauty, nationwide, across Belgium and The Netherlands at ICI PARIS XL - THE retailer beauty specialist for the Benelux!  We’re so fired up to spread the Huda Beauty magic to a wider audience and thrilled to have such great partners on board who are ready to grow with us and all our brands.” Huda Kattan, Founder of Huda Beauty The word is out: as of today global beauty brand, Huda Beauty, is launching its full collection at ICI PARIS XL stores across Belgium and The Netherlands.

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