The latest chapter in the BALR. X PUMA story has been written. For BALR. and PUMA, this is the natural progression of a prolific partnership; a fourth installment to the series where football performance interlaces with premium fashion. The very fashionable launch is led by none other than Ajax and Brazil forward: Antony Matheus dos Santos, simply known as Antony.
So Weekly | September 29, 2021
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