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So Weekly | November 4, 2021

AUTHENTIC BEAUTY CONCEPT Launches NEW multitasking hybrid innovations

Beyond hair.
Ever since the very beginning AUTHENTIC BEAUTY CONCEPT has been more than a premium, Vegan hair care label. It goes beyond hair. Much further really. The #authenticbeautymovement and its loyal followers believe that outer beauty is a reflection of our inner beauty and celebrate this authentic, real beauty in all its forms: beauty needs no filters, it grows with character. The newest addition to the growing Beyond Hair line, the Hair & Hand Light Cream and the Enhancing Water are all about keeping the mind, body and soul connection at the frontline.

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