Authentic Beauty Concept makes a vegan silver shampoo with purple potato

Ever heard about the Ube? A purple sweet potato that is perfectly bright and purple from the inside and outside? Well, now that the two of you are acquainted let us tell you a bit more about what you can do with this candy made by nature: it can be used in a shampoo, like Authentic Beauty Concept’s newest Cool Glow Cleanser to get that perfect purple hue or can be turned into a cake like our vegan friend Lisa Stel did in a recent collab we helped set up. One, two, three, UBE!