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So Weekly | March 02, 2023

Steve Madden x Fred van Leer: #ToBiteFor

Introducing the #ToBiteFor collection by Steve Madden x Fred van Leer! Bold, colorful, and a little bit “Roekoe Roekoe”, these high-heeled showstoppers are like candy for your feet (and therefore To Bite For). Fred's fascination with high heels and iconic style icons like Jessica Rabbit and Barbie inspired this collaboration, which celebrates inclusivity and diversity by offering sizes 36 to 45. For the high heel lovers who are looking for something comfortable and equally fabulous. A perfect example of bringing together so many crafts and specializations from our own network of creatives. Fred has been a friend for years, model of the campaign Thomas Drinkenburg has become a new friend and our So dog Nala also made a guest appearance. Now that’s what we call a full circle momento.

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So PR - Public Relations and Communication Agency - Amsterdam