From 2021 to the present day, the De’Longhi brand has strengthened and enhanced its reputation as a leader in the world of coffee machines with the first chapter of its global campaign, in which its most distinguished Brand Ambassador made his debut: Brad Pitt. The first phase of the campaign reached screens, retail outlets, and digital platforms across the world, achieving remarkable results: 240 million people reached, a +30% increase in awareness, a +4pp increase in coffee machine market share, and a +94% increase in conversations on social platforms. Now, the 2023 global campaign aims to exceed these results by delving even deeper into the brand's identity, transporting the target audience (and Mister Hollywood himself) to a European setting to bring them even closer to the brand’s core identity and promise of authenticity. The new storytelling revolves around the integral role that coffee plays in our day-to-day lives, whether we're enjoying it in the comfort of our homes or amidst the breathtaking landscapes of the Mediterranean. Promising that with a cup of coffee in hand, all is still Perfetto!
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