So Weekly | March 27, 2025

New in @So: Ipanema

Named after one of the world’s most iconic and exotic beaches, Ipanema captures the vibrant, carefree spirit of Brazil. Inspired by the latest fashion trends and crafted with sustainability in mind, Ipanema sandals offer the ultimate comfort, whether you're strolling along the beach or exploring the city. Designed for a laid-back lifestyle by the sea and beyond, Ipanema sandals are made for sunny, carefree days. With an anatomical footbed, perfect fit and made from 30% recycled materials free from toxins, they’re as comfortable as they are stylish.

Ipanema is part of Grendene, the world’s largest producer of sandals. With 11 factories in Brazil and 16,000 employees, Grendene ensures fair wages, ethical working conditions, and employee benefits such as education, training, weekly grocery packages, and warm meals. On-site medical facilities, including doctors and physiotherapists, further support worker well-being. Since 2018, Ipanema has supported sustainability education in public schools near its factories in Sobral, Brazil, reaching 1,500 children each year. The brand also partners with local schools to promote waste collection initiatives, encouraging environmental awareness from a young age.