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So Weekly | July 29, 2025

So PR x Mexx: the back(hi)story

In 1986, Moustache met Emanuelle, adding two kisses and voilà: Mexx was born. One lifestyle, one brand, sealed with a xx. Fast forward to 2010: So PR joins the party. We threw a dinner in an industrial warehouse (way ahead of the trend), sailed the canals during Pride, trailed royalty, and peeked inside Candy Dulfer’s closet. It was bold, fun, and full of stories. Then came a pause, but good things age well. 2025: Mexx is back And it’s still that warm hug of a brand. Fashion that fits real life and real people. Clothes, scents, sunglasses, bags for women, men, kids, and everyone they love. A little kiss. A big return. Some stories are too good not to continue.

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So PR - Public Relations and Communication Agency - Amsterdam