Lyko | K-Beauty Playground

Passport? Not needed. This November, we escaped to Seoul without leaving the city. No jetlag, just glass skin. On November 20 & 21, team So transformed Café Baskèts into the ultimate LYKO K-Beauty Playground: a vibrant, interactive experience where skincare, self-care and fun came together.

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Day 1: Creator & Press Day

The first day was all about press, influencers and UGC creators. Over 120 creators joined us, including Jessie Maya, Fleur Maxime, Hodan, Kenza Alhoei and Ginney Noa. Press titles such as LINDA., ELLE, Cosmopolitan, &C, LINDA.meiden and Fashionchick were also present. Guests dove into the world of K-beauty with an introduction to the iconic 10-step Korean skincare routine (yes, ten, and yes, worth it!), complete with adorable plush charms and picked their must-have mask at the sheet mask bar. The vibe? Seoul in a little café, unlimited matcha (oh-my-goood), glowing skin everywhere and a community just as excited as we were.

Day 2: Community Day

Day two was all about the LYKO community. The first 100 visitors received a goodiebag and a drink, while everyone got the chance to explore the full K-beauty universe curated by LYKO. From discovering new skincare favourites to sipping on iced latte’s, Café Baskèts truly felt like Korean skincare heaven. A playground in every sense of the word, and an event where K-beauty truly came to life.