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So Weekly | January 12, 2026

New in @So: Glow25

Aging: for some, it can feel a little daunting. For Glow25, it’s a reason to shine. In 2021, three friends from Berlin joined forces after the success of their first venture, Primal State Performance GmbH, a pioneer in the field of healthy high performance. Their mission? To redefine beauty and wellness with a pro-aging vision, not to hide the signs of time, but to celebrate them and strengthen your natural beauty from within. Glow25 is for everyone who loves to invest in themselves, your routine, your rhythm, your way. No fuss, no false promises. Just premium collagen products that you can add to your matcha, coffee or smoothie bowl. Making it easy to Invest in yourself - with only 15 g a day.

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