Rita Ora returns with a New Activewear Capsule at Primark

The new year starts in motion, and Rita Ora is leading the way. With Primark presents Rita Ora, she returns with her first capsule fully focused on activewear, inspired by her love for Pilates and designed for real, everyday movement. The collection blends performance details with stylish, wearable silhouettes that move easily from workout to daily life. From studio sessions to coffee runs, each piece is made for comfort, flexibility and confidence without compromising on style or price. As part of Primark’s biggest and most innovative performance activewear collection to date, the Rita Ora capsule reflects the idea that activewear is about how you live, not just how you train. Whether it’s an intense workout or small moments of movement, Every Move Counts. With prices starting from €4.50 for activewear and €3 for accessories, the collection offers a stylish and accessible start to the year proving that feeling good doesn’t have to come with a premium price tag.