JLab teams up with Ghana’s national football squad 

JLab is stepping onto the global football stage as the official audio partner of Ghana Football Association and its national team, The Black Stars. The partnership runs through 2028 and comes at a pivotal moment, with the road to the 2026 World Cup and the growing global influence of African football. Ghana’s team isn’t just a powerhouse in African football, it connects fans across Africa, Europe and North America. With players active in top leagues like the Premier League and La Liga, this collaboration helps JLab reach and resonate with audiences worldwide. Under the campaign Sound of Belief, JLab will show up both on and off the pitch, from training kits to youth competitions and international matches, including the 2026 World Cup and the Women’s Africa Cup of Nations. As JLab’s CMO Terra Teat puts it: “Football is more than a game. It’s a feeling. Sound plays a powerful role in connecting people and driving performance.”