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So Weekly | July 20, 2026

To discover @So: UNWIND Jewelry

From a student room in Breda to a boutique in Amsterdam's iconic Nine Streets, UNWIND Jewelry is proof that the best ideas often start with a personal story. Founded by Lisa in 2021, the Dutch jewellery brand was born during a period of burnout, when creating with her hands became a way to reconnect with herself. What started as a creative outlet quickly evolved into a growing jewellery label loved for its bold designs, everyday wearability and lasting quality. Designed to be worn every day, UNWIND's collections feature waterproof, durable jewellery that effortlessly transitions from workdays to weekends, festivals to holidays. Each piece is created to help you express your personal style while standing the test of time.

Today, UNWIND has found its home in Amsterdam's Nine Streets, where timeless craftsmanship, conscious choices and contemporary design come together. With fully recyclable packaging and a commitment to giving leftover materials a second life, the brand proves that beautiful jewellery can be both stylish and thoughtfully made. Bold, effortless and designed to last, just like the people who wear it.

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