This is SET - a German brand that consists of authentic styles designed for powerful urban individuals. SET stands for a modern, casual urban look. Founded in Munich in 2009 by Maya Junger, SET has developed into an international brand in the contemporary premium market. We at So are lucky to be working with the fashion-forward brand for years and years now.
More So Weekly
New in @So: Amsterdam Teas
Hidden in Amsterdam-Zuid, Amsterdam Teas is not your average tea shop....
Authentic Beauty Concept launches revamped Replenish products
A new chapter in haircare In a time where self-care and conscious beau...
New in @So: Seeger
SUPER FAST. SUPER COOL. SUPERSLUSH! Meet Seeger and the summer hit of ...
Sharon Munoz Jimenez-Nijmeijer Crowned Hairdresser of the Year at Coiffure Award 2025
What a night! On Sunday, May 18, the 33rd edition of the Coiffure Awar...
