We’re excited to kick off our collaboration with Primark with a meaningful campaign. Primark launched its annual Breast Cancer Awareness campaign, highlighting the importance of self-examination and the support women need through every stage of breast cancer. Under the motto “We’re with you”, three women share their personal stories, featured in window displays across more […]

Last week, we invited influential cake enthusiasts to a hands-on carrot cake workshop powered by Kenwood and hosted by Elisabeth & Valentijn. Under the guidance of Elisa, bakery owner and host, creators explored the full baking process step by step. With the help of Kenwood’s holy trinity: the Food Processor, Hand Mixer, and Stand Mixer, […]

Magnesium is having a moment and Sunday Natural is making sure it tastes as good as it feels. Introducing: NutraChoc, the supplement that melts on your tongue and works deep into your system. Think rich, organic chocolate infused with 125 mg of high-quality magnesium per square. Yes, really. This is self-care disguised as dessert. Whether […]

Low key, high impact (and a whole lot of core strength). To launch the Fit at Home Pilates Disq, we transformed So Studio Amsterdam’s  bright, airy 150 m² studio into the ultimate fit-girl playground. High ceilings, natural light flooding in, and versatile spaces made it the perfect setting to showcase the power (and fun) of […]

Amsterdam Teas is celebrating a special milestone: the shop has officially turned one! When the team moved into their space on the Parnassusweg last year, they weren’t quite sure what to expect. Tucked away on the first floor of an old office building, not exactly on a bustling shopping street, it felt like a hidden […]

Don’t break the bank, break the internet It’s the beauty brand everyone’s been talking about, and it’s finally here. Straight from Australia and now available exclusively at Kruidvat, MCoBeauty is set to shake up the Dutch beauty scene with a simple promise: luxury for less. Already a viral hit on TikTok and a favourite among […]

Elisabetta Franchi’s Fall/Winter 2025 campaign celebrates beauty in its most authentic and timeless form. At the center of this vision is iconic model Gisele Bündchen, captured by the creative duo Luigi & Iango against the vibrant backdrop of Miami. The campaign features bold imagery that reflects the brand’s core values: a woman who is confident, […]