Born from a humble shoe shop in Singapore’s Ang Mo Kio district, CHARLES & KEITH has grown into a global style phenomenon. Inspired by their mother’s entrepreneurial spirit, brothers Charles and Keith Wong built a brand for women who use fashion as an expression of strength, identity, and effortless style. From opening their first store […]

Primark is proud to share that David Swann Lassche, Head of Sales for Primark Netherlands, has been named on the prestigious Outstanding Role Model List 2025, a global ranking celebrating leaders who champion inclusion and LGBTQ+ visibility in the workplace. The list is compiled annually by INvolve, in partnership with YouTube. David’s Impact at Primark […]

From heels to sneakers: Steve Madden celebrates personal style with The Madden Edit by Dave & Marijn. For the first time, the brand teams up with Dutch power couple Dave Roelvink and Marijn Kuijpers for a curated edit of their favorite pieces. From statement party heels to everyday loafers, each pick reflects what both the […]

We’re excited to kick off our collaboration with Primark with a meaningful campaign. Primark launched its annual Breast Cancer Awareness campaign, highlighting the importance of self-examination and the support women need through every stage of breast cancer. Under the motto “We’re with you”, three women share their personal stories, featured in window displays across more […]

Last week, we invited influential cake enthusiasts to a hands-on carrot cake workshop powered by Kenwood and hosted by Elisabeth & Valentijn. Under the guidance of Elisa, bakery owner and host, creators explored the full baking process step by step. With the help of Kenwood’s holy trinity: the Food Processor, Hand Mixer, and Stand Mixer, […]

Magnesium is having a moment and Sunday Natural is making sure it tastes as good as it feels. Introducing: NutraChoc, the supplement that melts on your tongue and works deep into your system. Think rich, organic chocolate infused with 125 mg of high-quality magnesium per square. Yes, really. This is self-care disguised as dessert. Whether […]

Low key, high impact (and a whole lot of core strength). To launch the Fit at Home Pilates Disq, we transformed So Studio Amsterdam’s  bright, airy 150 m² studio into the ultimate fit-girl playground. High ceilings, natural light flooding in, and versatile spaces made it the perfect setting to showcase the power (and fun) of […]

Amsterdam Teas is celebrating a special milestone: the shop has officially turned one! When the team moved into their space on the Parnassusweg last year, they weren’t quite sure what to expect. Tucked away on the first floor of an old office building, not exactly on a bustling shopping street, it felt like a hidden […]