P.S. We So Love You
Roses, cute surprises, chocolates, big feelings and all the heart-eye emojis: Valentine’s Day is your sign to celebrate love in all its forms – the big, the small, the messy, and the magical. Whether you’re the ‘forever single’ friend, the ‘romantic-at-heart’ type, or just vibing solo (because that pizza is way too good to share) […]
5 months ago
THE FEMME PARADOX: KATE MOSS FOR ELISABETTA FRANCHI SS25
Kate Moss stands as a symbol of authentic and bold femininity in the portraits of Elisabetta Franchi’s Spring- Summer 2025 campaign, perfectly capturing the essence of the brand: seduction, beauty, and empowerment. The iconic supermodel, an unstoppable and chameleonic force whose rebellious and determined spirit has redefined the boundaries of fashion, is immortalized in evocative […]
5 months ago
NEW @So: Y’AMOUR
Feel like a Goddess Y’AMOUR is more than a beauty brand – it’s a celebration of love. Love for makeup, for the planet, for every woman, and most importantly: for you. Founded by Rosan van den Brand (26) at just 21 years old, this luxurious Dutch brand combines high-quality Italian formulas with vegan and cruelty-free […]
6 months ago
NEW @So: JLab
Get Your Sound On! JLab started in 2005 with a simple idea: offering affordable earbuds for everyone. Fast forward, and they’ve become an undeniable force in the tech world, offering products that take your music experience to the next level. From premium in-ear and over-ear headphones to wireless headsets you’ll want to take with you […]
6 months ago
This was the year that was not the year
By Brian Bilston This was the year that was not the year I repaired the bathroom tap and emptied out the kitchen drawer of a lifetime’s worth of crap. This was the year that was not the year in which I launched a new career. 516 A West End hit eluded me as did Time […]
7 months ago
The Big Sleepover with LYKO @Maison Elle Amsterdam
Fluffy socks? Check. Pink PJs? Double check. A night to remember? Oh, Absolutely. Last week, we transformed Maison Elle Amsterdam into the ultimate slumber party dream with “The Big Sleepover event” – a 24-hour LYKO beauty escape that was pure nostalgia and oh-so-glam. We hosted 40 lovely content creators for a night packed with all […]
7 months ago