New in at So: BALL® 

A 1970s icon, the founder of stonewashed jeans, the designer of the first printed sweatshirt in Europe followed by 22 years of silence. BALL® is back and you’ll know, the brand founded in 1974 has made a comeback with favorites from its most successful years in a new design. 2022 Collection For months, BALL®'s design team studied hundreds of old photo albums from the 70s and 90s, examining old styles and items to create a unique, new identity for BALL® that fits then and now. All trendsetters are in the collection from jeans to sweatshirts all executed in a new 2022 suitable evolved version.