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So Weekly | June 28, 2023

Behind the scenes: our Next Gen event

In the fast-paced and ever-evolving world of fashion, networking and nurturing relationships are vital for success. Recognizing this, our talented and eager group of junior PR managers organize exclusive in-house PR events, designed exclusively for the rising stars of fashion journalism and image direction. Picture a blow dry bar by Authentic Beauty Concept, a cashmere workshop by REPEAT & Gocashmere, an abundance of snacks, rose all day on ice, Something Borrowed’s latest designer rentals, a goodie corner and a true celebration of style and camaraderie hosted in our very own S(h)O(w)room.

Here’s to new connections, gained inspiration, and a celebration of shared passion for the world of fashion. 

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So PR - Public Relations and Communication Agency - Amsterdam