New in @So: CHARLES & KEITH

Born from a humble shoe shop in Singapore’s Ang Mo Kio district, CHARLES & KEITH has grown into a global style phenomenon. Inspired by their mother’s entrepreneurial spirit, brothers Charles and Keith Wong built a brand for women who use fashion as an expression of strength, identity, and effortless style. From opening their first store in 1996 to nearly 700 locations in over 30 countries today, CHARLES & KEITH brings accessible everyday luxury to women around the world. From Tokyo to Paris, Dubai to New York. Designed for the modern woman on the move, the brand offers empowering style for every day: minimalist silhouettes, feminine designs with an edge, and versatile pieces that elevate any look without ever feeling like “too much.”