The new year starts in motion, and Rita Ora is leading the way. With Primark presents Rita Ora, she returns with her first capsule fully focused on activewear, inspired by her love for Pilates and designed for real, everyday movement. The collection blends performance details with stylish, wearable silhouettes that move easily from workout to […]

Aging: for some, it can feel a little daunting. For Glow25, it’s a reason to shine. In 2021, three friends from Berlin joined forces after the success of their first venture, Primal State Performance GmbH, a pioneer in the field of healthy high performance. Their mission? To redefine beauty and wellness with a pro-aging vision, […]

“Smells like nostalgia.” How do you bottle twenty years of passion, wisdom, naïve fun and relentless drive? By leaving nothing out. And by embracing nostalgia,  that intangible feeling that connects where you’ve been to where you’re going next. Meet So XX. A scent for textiles, yet far beyond. So XX is not just a textile […]

Born from a humble shoe shop in Singapore’s Ang Mo Kio district, CHARLES & KEITH has grown into a global style phenomenon. Inspired by their mother’s entrepreneurial spirit, brothers Charles and Keith Wong built a brand for women who use fashion as an expression of strength, identity, and effortless style. From opening their first store […]

Primark is proud to share that David Swann Lassche, Head of Sales for Primark Netherlands, has been named on the prestigious Outstanding Role Model List 2025, a global ranking celebrating leaders who champion inclusion and LGBTQ+ visibility in the workplace. The list is compiled annually by INvolve, in partnership with YouTube. David’s Impact at Primark […]

From heels to sneakers: Steve Madden celebrates personal style with The Madden Edit by Dave & Marijn. For the first time, the brand teams up with Dutch power couple Dave Roelvink and Marijn Kuijpers for a curated edit of their favorite pieces. From statement party heels to everyday loafers, each pick reflects what both the […]