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New in @So: Amsterdam Teas

Hidden in Amsterdam-Zuid, Amsterdam Teas is not your average tea shop. Dubbed “the world’s smallest tea museum,” the shop feels like a cozy living room. A local secret where tea lovers connect, taste, and learn. Founded by ex-academic Geoff, it’s a tiny space with a big mission: to bring real, high-quality tea, and the stories […]

Authentic Beauty Concept launches revamped Replenish products

A new chapter in haircare In a time where self-care and conscious beauty are more essential than ever, Authentic Beauty Concept proudly introduces the revamped Replenish line: a luxurious, vegan haircare collection designed to restore and nourish hair with an incredibly lightweight feel. Inspired by holistic rituals and sustainable beauty practices, the new Replenish products […]

New in @So: Seeger

SUPER FAST. SUPER COOL. SUPERSLUSH! Meet Seeger and the summer hit of 2025 Say hello to Seeger, the new Dutch brand turning everyday moments into something fun, stylish, and effortlessly cool.Their summer showstopper? The SuperSlush – a powerful, compact slush machine that brings instant refreshment with just the push of a button. An ice-cold slush, […]

The Coiffure Award 2025: the nominees are in!

The Coiffure Award 2025 nominees are in! Entries had been carefully reviewed by both the Dutch and international (UK-based) press and professional juries. Being nominated for the Coiffure Award is not just an achievement, it’s a moment worth celebrating. And that’s exactly what happened: 62 salons, 87 nominees, and countless emotional reactions. “Behind every door, […]

Steve Madden Opens First Flagship Store in the Netherlands

Steve Madden is taking a bold step in strengthening its European presence with the opening of its very first flagship store in the Netherlands, located in the prestigious Westfield Mall of the Netherlands in Leidschendam. “This is an exciting milestone for us,” says Patrick Bertens, CEO of Steve Madden Europe B.V. “It marks the beginning […]

New in @So: T FOR ALL

For the women who stand tall T FOR ALL, founded in 2024 by Mical Joseph, is a brand focusing on trousers for tall women. Born from Mical’s frustration with finding pants that fit her height, T FOR ALL offers stylish, perfectly tailored trousers that celebrate length. With a focus on sustainability, the brand uses innovative […]