New in @So: Glow25
Aging: for some, it can feel a little daunting. For Glow25, it’s a reason to shine. In 2021, three friends from Berlin joined forces after the success of their first venture, Primal State Performance GmbH, a pioneer in the field of healthy high performance. Their mission? To redefine beauty and wellness with a pro-aging vision, […]
So XX: a scent
“Smells like nostalgia.” How do you bottle twenty years of passion, wisdom, naïve fun and relentless drive? By leaving nothing out. And by embracing nostalgia, that intangible feeling that connects where you’ve been to where you’re going next. Meet So XX. A scent for textiles, yet far beyond. So XX is not just a textile […]
New in @So: CHARLES & KEITH
Born from a humble shoe shop in Singapore’s Ang Mo Kio district, CHARLES & KEITH has grown into a global style phenomenon. Inspired by their mother’s entrepreneurial spirit, brothers Charles and Keith Wong built a brand for women who use fashion as an expression of strength, identity, and effortless style. From opening their first store […]
Primark’s David Swann Lassche recognised as an Outstanding Role Model 2025
Primark is proud to share that David Swann Lassche, Head of Sales for Primark Netherlands, has been named on the prestigious Outstanding Role Model List 2025, a global ranking celebrating leaders who champion inclusion and LGBTQ+ visibility in the workplace. The list is compiled annually by INvolve, in partnership with YouTube. David’s Impact at Primark […]
The Madden Edit by Dave & Marijn
From heels to sneakers: Steve Madden celebrates personal style with The Madden Edit by Dave & Marijn. For the first time, the brand teams up with Dutch power couple Dave Roelvink and Marijn Kuijpers for a curated edit of their favorite pieces. From statement party heels to everyday loafers, each pick reflects what both the […]
Kicking off with Primark and its Breast Cancer Awareness campaign
We’re excited to kick off our collaboration with Primark with a meaningful campaign. Primark launched its annual Breast Cancer Awareness campaign, highlighting the importance of self-examination and the support women need through every stage of breast cancer. Under the motto “We’re with you”, three women share their personal stories, featured in window displays across more […]