Steve Madden Opens First Flagship Store in the Netherlands
Steve Madden is taking a bold step in strengthening its European presence with the opening of its very first flagship store in the Netherlands, located in the prestigious Westfield Mall of the Netherlands in Leidschendam. “This is an exciting milestone for us,” says Patrick Bertens, CEO of Steve Madden Europe B.V. “It marks the beginning […]
New in @So: T FOR ALL
For the women who stand tall T FOR ALL, founded in 2024 by Mical Joseph, is a brand focusing on trousers for tall women. Born from Mical’s frustration with finding pants that fit her height, T FOR ALL offers stylish, perfectly tailored trousers that celebrate length. With a focus on sustainability, the brand uses innovative […]
New in @So: Ipanema
Named after one of the world’s most iconic and exotic beaches, Ipanema captures the vibrant, carefree spirit of Brazil. Inspired by the latest fashion trends and crafted with sustainability in mind, Ipanema sandals offer the ultimate comfort, whether you’re strolling along the beach or exploring the city. Designed for a laid-back lifestyle by the sea […]
JLab GO Air POP Rated Best by BNNVARA Kassa
The popular consumer program Kassa conducted an extensive test to find the best wireless earbuds under 30 euros. Eight different models were evaluated based on sound quality, comfort, battery life, and extra features. The big winner? The JLab GO Air POP! These affordable earbuds stand out with their excellent microphone, customizable sound via the app, […]
New @So: Navalon & Danté
Navalon & Danté creates bold, eclectic pieces for women who know what they want. Jewelry that is more than an accessory, but a statement. Founded in 2020 by Stéphanie Dentener, the brand blends powerful gemstones, freshwater pearls, and signature designs into handcrafted jewelry with meaning. More than just style, each piece carries the energy of […]
Björn Axén x Lisa Rinna x Paris Couture Week
Three designers, three bold looks—Lisa Rinna turned heads at Paris Couture Week with hair transformations by Björn Axén’s Johan Hellström. “She loves to experiment and can truly pull off anything,” says the high-end hairstylist. The looks […]
P.S. We So Love You
Roses, cute surprises, chocolates, big feelings and all the heart-eye emojis: Valentine’s Day is your sign to celebrate love in all its forms – the big, the small, the messy, and the magical. Whether you’re the ‘forever single’ friend, the ‘romantic-at-heart’ type, or just vibing solo (because that pizza is way too good to share) […]
THE FEMME PARADOX: KATE MOSS FOR ELISABETTA FRANCHI SS25
Kate Moss stands as a symbol of authentic and bold femininity in the portraits of Elisabetta Franchi’s Spring- Summer 2025 campaign, perfectly capturing the essence of the brand: seduction, beauty, and empowerment. The iconic supermodel, an unstoppable and chameleonic force whose rebellious and determined spirit has redefined the boundaries of fashion, is immortalized in evocative […]