Sapph is back: with power.
Sapph returns with a new energy: modern, playful and effortlessly confident. Where the brand once stood out through bold campaigns and daring designs, it now begins a new chapter, closer to itself. Closer to her. Under the leadership of entrepreneur Shawn Harris (yes, the one that brought the perfect avocado to our toasts), sapph moves […]
HANRO at Copenhagen Fashion Week 2026
A collaboration with Anne Sofie Madsen As part of Copenhagen Fashion Week 2026, HANRO presented a collaboration with the Copenhagen-based fashion brand Anne Sofie Madsen. On the runway, HANRO basics met progressive silhouettes bringing together Swiss craftsmanship and Scandinavian conceptual strength. The Spring/Summer 2026 collection by Anne Sofie Madsen explores form and identity. Archetypes are […]
New in @So: Zenner
A hair clip might be small, but it can make a big difference. At Zenner, the iconic Dutch hair fashion brand since 1962, the belief is simple: good hair equals feeling good. From brushes and combs to scrunchies, clips and beauty tools, Zenner creates stylish, high-quality accessories for every age, hair type and moment. Inspired […]
Rita Ora returns with a New Activewear Capsule at Primark
The new year starts in motion, and Rita Ora is leading the way. With Primark presents Rita Ora, she returns with her first capsule fully focused on activewear, inspired by her love for Pilates and designed for real, everyday movement. The collection blends performance details with stylish, wearable silhouettes that move easily from workout to […]
New in @So: Glow25
Aging: for some, it can feel a little daunting. For Glow25, it’s a reason to shine. In 2021, three friends from Berlin joined forces after the success of their first venture, Primal State Performance GmbH, a pioneer in the field of healthy high performance. Their mission? To redefine beauty and wellness with a pro-aging vision, […]
So XX: a scent
“Smells like nostalgia.” How do you bottle twenty years of passion, wisdom, naïve fun and relentless drive? By leaving nothing out. And by embracing nostalgia, that intangible feeling that connects where you’ve been to where you’re going next. Meet So XX. A scent for textiles, yet far beyond. So XX is not just a textile […]
New in @So: CHARLES & KEITH
Born from a humble shoe shop in Singapore’s Ang Mo Kio district, CHARLES & KEITH has grown into a global style phenomenon. Inspired by their mother’s entrepreneurial spirit, brothers Charles and Keith Wong built a brand for women who use fashion as an expression of strength, identity, and effortless style. From opening their first store […]