ISKO VitalTM+: Personal send out
From the day we started So PR the P has always had its double meaning. Of course on one side it stands for Public but in our case Personal is just as big of a part of our DNA. So when we supported ISKO VitalTM+ with their launch, we knew right away what this send […]
Just launched: Rose x NUBIKK – Duality by Rose
NUBIKK introduces a new capsule collection with no other than Rose Bertram. Duality by Rose consists of two pairs of boots: Rose Day & Rose Night, especially designed for all different women and the unique roles they play in life. “My life is all about duality. From the day my daughter Naleya was born, I […]
New in our S (h) O (w) room: Balmain Eyewear
Balmain surprised the public with their fashion show in which sunglasses played a leading role. The fashion house has partnered with Swiss start-up Akoni and its creative director and designer Olivier Rousteing who was so enthusiastic about the first collection that he fully integrated the sunglasses into the show – nearly all models wore one. […]
So Presents: HOFF
Remember that feeling when you meet someone and just instantly click? Sometimes we find a connection like that when getting to know a new brand. HOFF is a great example. Founded in Spain in 2016, HOFF was created to blur the line between quality, design and truly fair prices. The shoe label is global in […]
Huda Beauty
As big beauty lovers from the get-go, we were happy that when Huda Beauty came to town we were lucky enough to be a huge part of it from the very beginning. As the cult beauty brand would exclusively be available through our client ICI PARIS XL, we set up the entire Benelux launch. Jobs+Internships
Halina Reijn spotted in Cannes wearing Elisabetta Franchi
Where France, The Netherlands and Italy come together in the most stylish way possible. Last week Halina Reijn collected two awards for TV-show Red Light. During press interviews and on the pink carpet the Dutch actress wore two different dresses by Elisabetta Franchi. Styling by Maureen Powel. <a class=”sg-confirm-popup-4366″ href=”#”>Jobs+Internships</a>
A spoonful of love
A spoonful of love In times like these one longs for a warm embrace and when that is not always possible with the distance no matter how far, a spoonful of love might do the trick. A spoonful of love and a simple smile is all I need in these confusing times Please join me […]
In theaters now: LaDress
In theaters now: this funky LaDress suit on the back of Susan Visser in her newest play “De Grootste Helft” – a two-person piece of art together with Eric Cordon. Here pictured in lilac but available in the collection in colours that change every season and as a part of the Essential Collection in white, […]
Spotted: Maisie Williams and beau wearing ISKO Vital™ facecovers
Maisie Williams and her beau Reuben Selby turned heads at the Dior show during Paris Fashion Week. Their stylish outfits, were perfectly coordinated for the extravaganza, but what stood out most (in our humble opinion) were the beige coloured ISKO Vital™ facecovers they were wearing for the fashionable occasion. Jobs+Internships
ELISABETTA FRANCHI SPRING SUMMER 2021 FASHION SHOW
No business as usual for Milan Fashion Week this season, including the Elisabetta Franchi show that could only be attended digitally, but nevertheless was executed with all the grandeur we can expect from the designer. The power of nature as a rebirth and a real fresh start is the common thread of the Spring/Summer 2021 […]