Kiko Milano: Beyond Limits Collection
Kiko Milano, got no other then world climbing champion Sasha Digiulian to model in their latest Beyond Limits campaign. An ultra-performing makeup collection especially designed to withstand all challenges and be the ideal companion, whatever summit you may climb. With these products there’s no need to worry about makeup, even in the most extreme situations. […]
lululemon: Neen Williams – Skate Forever
That lululemon is way more than ‘just’ a yoga brand, is a fact. The Canadian, community driven company encourage and inspire people to live there best (sweat) life possible. Doing whatever activity suits them, take skateboarding for instance. Reflecting on growing up, falling down, and forging his own path in life, lululemon elite ambassador and […]
Feeling, hot, hot, hot
In Amsterdam we are currently riding a heatwave. It remains strangely satisfying to be surrounded with the latest AW’19 Press collections in our showroom while the sun is shining bright and the temperatures are going up. Luckily the magazines in store at this very moment are showcasing the best styles of the latest summer fashion. […]
Nana Woody & John Awards
Our dear friends; Nana, Woody & John are always up for a party. Last week they celebrated during an Award Gala in their name. So PR was present as well of course, mingling with top press, being in charge of the press list and sending out the invitations before hand. The decor? Amsterdam’s Harbour club. […]
6 inside filmed during our So PR Press Days
Dutch entertainment TV Show 6 inside came to film during our press days to talk about the latest red carpet styles. Over the last decade both celebrities as well as their stylists know where to find our showroom. We’ve been dressing actresses, famous athletes or TV persona for over a decade. Helping them or their […]
So Press Days: So, we love plants
With the seasonal shift of press collections comes the festivities that we like to call our Press Days. This time they were, yet again, themed to perfection with an overall plants are our friends vibe. The food was plant based although you wouldn’t tell with the cheese fondue (vegan, made in Amsterdam!) oozing from the […]
So facts: plant lovers by heart
“People from a planet without flowers would think we must be mad with joy the whole time to have such things about us.” ~ from: Fairly Honourable Defeat – by Iris Murdoch – Iris puts in words what we put in action. Walk in to our S(h)o(w)room and be amazed by the abundance of flowers […]
A night out with Janice
“Shantay, you stay.” Janice invited his lady friends like Patty Brard, Estelle Cruijff, Leontine Borsato and Heleen van Royen for a night out. Category was: Rupaul’s Dragrace eleganza extravaganza. After a dress up party at Amsterdam’s Lloyd hotel, the crew went (by limo of course, accompanied by the So PR team) to the Melkweg for […]
vanHaren #Spreadthelook
Five internationally famous fashion influencers from five European countries are the new style crew for the vanHaren Spring/Summer 2019 shoe collection. As part of the international #spreadthelook campaign, our very own it girl Noor de Groot (alias Queen of jetlags) and other international influencers such as Leomie Anderson from Britain and Marta Lozano from Spain […]
Vedder&Vedder x &C Collection by Chantal
The Dutch Vedder&Vedder sisters worked together with Chantal Janzen for this special collaboration. Vintage inspired with a story of its own. This coin necklace from the Vedder & Vedder x &C Collection by Chantal is inspired by a necklace that Chantal received from her mother, and she again from her mother. Three generations in one […]