So embraces The War Child Bracelet
“Born from friendship.” Out of a deep desire to make a difference in the lives of children at war, designer Bas Verdonk joined forces with Dutch super singer Marco Borsato. Their collaboration turned into “the War Child Bracelet”, an initiative where various friends of War Child will personally design unique charms in the coming years. […]
Kiko Milano @ Milan Fashion Week
As the official beauty partner for Vogue Italia’s Extreme Beauty Event, Kiko’s talented team of makeup artists created some of their most artistic and colourful looks yet. This backstage footage of Milan Fashion Week 2019 shows you all the avantgarde looks.
New in @ So: Baruti
At So we’ve always had a major love for artisanal products that are made close to home. BARUTI is one of those brands. The exclusive perfumer is on a mission to create audacious fragrances that combine novelty with wearability. Each fragrance is a mini explosion, designed to trigger your imagination and take you on a […]
So on the red carpet
Both celebrities as well as their stylists know where to find our showroom. We’ve been dressing actresses, famous athletes or TV persona for over a decade. Helping them or their stylist to pick out the right outfit for a cocktail or red carpet event. Our showroom team are familiar faces to them who’s opinion they […]
So Presents: Ivy Haircare
A sustainable hair brand from the Netherlands, products with ingredients that you can pronounce and the very first Dutch haircare brand with deposit on the empty packaging. IVY Haircare wants to make a positive contribution to the world and its sustainability. Because that is what IVY Hair Care really thinks is beautiful.
ICI PARIS XL Press Event
This week ICI PARIS XL held their bi-annual press event at the just opened Parq Studios. All major beauty press were present, the food contained edible flowers, Beauty fridges were handed out and Nina Warink took over ICI PARIS XL’s social media. That’s beauty for you.
Taylor Swift wears Elisabetta Franchi
The one and only Taylor Swift was spotted wearing a tweed dress from Elisabetta Franchi’s FW 19 collection in the video clip of her latest song: “Lover”. Caution: the song is catchy! 🎵“Can I go where you go? Can we always be this close forever and ever? And ah, take me out, and take me […]