Can you keep a (Best)Secret?
At So we love a good mystery. So when we were asked to assist with the PR-event of BestSecret –...
New So PR client : Luisa Cerano
A new season and some new PR collaborations. Please let us present our newest fashion client Luisa C...
Mascha Feoktistova x Ici Paris XL
‘Beautygloss’ Mascha created a full makeup look using products from Ici Paris XL’s Be Crea...
Upcoming event: So SS19 Press Days
Nearly time for our favorite event of the year. Our biannual Press Days are coming up which means it...
Elisabetta Franchi KiKi bag official launch
The name KiKi, referring to the K of the complete name Keeper-locK, instantly reflects the animated ...
Jeffree Star does Amsterdam
Jeffree Star is a makeup mogul and digital influencer with a fearless personality that has created a...
P.S. How do you like our coffee?
While the PR lifestyle is fast paced and extremely chaotic (don’t worry we love it) when it comes ...
From Amsterdam to Milan
For Milan Fashion week (a part of) our So PR team flew to Italy to accompany the Dutch press who att...
Sublime FRONTROW Fashionweek
Amsterdam Fashion Week. Silvian Heach. Great show. Great frontrow. When influencers meet the designe...
@kitty_fuchs
Is wearing a metallic silver fanny pack by @picard_offical. We love your style kitty girl....
