Huda Beauty launches Nationwide at ICI PARIS XL
Today marks a milestone for beauty powerhouses Huda Beauty and ICI PARIS XL. Founded in 2013 and rat...
ICI PARIS XL Beauty Delivery
When new times call for beautiful convenience. You get all your new beauty favorites delivered, righ...
Authentic Beauty Concept & Clay And Glow receive a Dutch Beauty Award
The Dutch Beauty Award is the most prestigious beauty award one could receive in The Netherlands. Th...
Clay And Glow X ICI PARIS XL
There’s nothing we love more than a fusion of the brands we love to work with and this right here ...
There’s a new high-end interior concept in town: Proluca Interiors
The first Dutch interior web boutique with exclusive labels such as Missoni Home and Hermès wallpap...
New in at So: Anna in Bhutan
Anna In Bhutan is a high-end ethical fashion company based in New York City. The label produces uniq...
Happy Birthday to: BE Creative Make UP
This year BE Creative Make Up will be blowing out 7 birthday candles! 7 years of creativity, colorfu...
This is SET
This is SET – a German brand that consists of authentic styles designed for powerful urban ind...
Fred de la Bretoniere launches the #NOWASTELEATHERPROGRAM
During World Environment Day, Fred de la Bretoniere launched the #NOWASTELEATHERPROGRAM. The #NOWAST...
ICI PARIS XL introduces a digital novelty during quarantine: “go instore”
ICI PARIS XL’s newest digital tool makes physical advice available online with a new service: go i...
a Mayan perspective on current times
Waarom deze periode zo helend voor ons is. Steeds meer worden wie je in wezen bent! We zitten in een...
Anna Nooshin wears Elisabetta Franchi at home
Stay at home is the current mantra, Anna Nooshin took this by heart without making style concessions...
PR events in current times: connecting over Zoom
Authentic Beauty Concept invited its Global Creative Advocate Hester Wernert Rijn and we invited the...
Stay So Connected on Zoom
At times like these one must get a bit creative, this is how we came up with our weekly So connected...
SET makes a (style) statement
“When creating our collections, I think it is especially important to make products that are n...
Quarantaineverhalen van vrienden van ELLE: ‘Ik geloof dat ik nog vier wc-rollen heb’.
To read the full article: follow link to ELLE.nl ...
LaDress launches a new campaign: Let’s unite in imperfection
“In the last decade or so, a world of perfection has been created that has less and less to do wit...
Spotted: Miley Cyrus wears Sif Jakobs
The award-winning Danish jewellery brand Sif Jakobs Jewellery designs and produces sophisticated jew...
Love from us at So PR
And when your body has become still, reach out with your heart. Know that we are connected in ways t...
Vedder&Vedder A Unique Story… Milou
Vedder&Vedder booked Milou Vrolijk as a model for their new campaign: A Unique Story. These thre...
Elisabetta Franchi Fall Winter 2020-21 Fashion Show
“The color of women”. Since the beginning of time, the color pink has been a symbol of t...
Floris van Bommel x Katja Schuurman
The iconic Katja Schuurman had some news for us this week, not only is she pregnant with her second ...
Happy 50th to Fred de la Bretoniere
“Our shoes and bags are designed to make you feel better. With every step you take, our products b...
So Services: Consultancy
We’ve never been a PR Agency just practicing traditional PR. It has always been in our DNA to go f...
It once started with a dress….LaDress
As of this year, we started representing LaDress once again. Years of friendship and mutual love for...
Spectacular Spectacles
Since the beginning of So PR we’ve been well known in the media landscape as the agency with an en...
What’s your sign?
Welcome to a new year, a new decade and Capricorn season. A time of revolutionary energy, the perfec...
We fish you a Merry Christmas
little silent Christmas tree you are so little you are more like a flower who found you in the green...
So embraces The War Child Bracelet
“Born from friendship.” Out of a deep desire to make a difference in the lives of children at wa...
Kiko Milano @ Milan Fashion Week
As the official beauty partner for Vogue Italia’s Extreme Beauty Event, Kiko’s talented team of ...
New in @ So: Baruti
At So we’ve always had a major love for artisanal products that are made close to home. BARUTI is ...
So on the red carpet
Both celebrities as well as their stylists know where to find our showroom. We’ve been dressing ac...
So Presents: Ivy Haircare
A sustainable hair brand from the Netherlands, products with ingredients that you can pronounce and ...
ICI PARIS XL Press Event
This week ICI PARIS XL held their bi-annual press event at the just opened Parq Studios. All major b...
Taylor Swift wears Elisabetta Franchi
The one and only Taylor Swift was spotted wearing a tweed dress from Elisabetta Franchi’s FW 19 co...
Weisz Group Selected Brands event
Bring together the most luxurious, current and well picked jewelry and watch brands, a family who ha...
Authentic Beauty Concept: My belief
At So PR we always try to be one step ahead, so we love working with brands who share these visions ...
Raymond Weil Record Player
Music and The Arts have been a part of Raymond Weil’s Brand DNA since it was founded in 1976. Toda...
Join lululemon for Amsterdam Pride 2019
lululemon Amsterdam will be teaming up with local gym Kracht for some community classes this Pride w...
