While LaDress had to close their stores for a little bit during lockdown and yet their brand-dedicated online outlet is key in their businessmodel, they wanted to stay connected with their target group in every way possible, in this case also using out-of-home advertising to support wholesale, dedicated brandstores as well as brand engagement and online traffic to ladress.com.

With this OOH campaign So PR provided LaDress with an on-point OOH strategy including an impeccable deal for the best possible out-of-home advertising results at the most favorable locations throughout the country.