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So Weekly | April 7, 2023

Peggy Gou: the international face of Authentic Beauty Concept

Meet Peggy Gou, a world-renowned DJ originally from South Korea; she's now based in Berlin and travels across the globe to bring her music to the masses. She's also released several EPs on highly regarded record labels, such as Ninja Tune and Phonica, and has her own record label Gudu Records. For Peggy, the music scene gives people the freedom to truly be who they are – no matter where they come from. An outlook that perfectly aligns with AUTHENTIC BEAUTY CONCEPT's values and beliefs. And guess what, she is the face of the premium hair brand for the next year. After all, authentic beauty is more than 'beauty' – it's everywhere, it's natural, pure and simple – and it begins the moment you decide to be yourself.

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