Career Lessons from our very own Chelsey Geraerts in Textilia

Our very own Chelsey Geraerts, COO of So PR, recently gave an insightful interview reflecting on her 13.5-year (!) journey in PR. Starting as a curious 20-year old intern, Chelsey fell in love with both Amsterdam and the PR profession. Raised with high expectations, she learned to be kinder to herself and to view every error as a lesson for improvement. Honesty and authenticity are at the core of her approach, both with clients and her team, fostering trust and real connections. Her natural curiosity has driven her career, keeping her sharp and eager to learn especially from younger generations and emerging trends. Some highlights of the interview: (but we urge you to read it of course!). She talks about believing mistakes are not setbacks but chances to grow, how preparation brings her calm in a dynamic workweek, that she embraces delegation to maintain balance and how surrounding yourself with people who feel like family, as that truly enriches your work life.