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So Weekly | August 28, 2025

Gisele Bündchen embodies the essence of Elisabetta Franchi

Elisabetta Franchi’s Fall/Winter 2025 campaign celebrates beauty in its most authentic and timeless form. At the center of this vision is iconic model Gisele Bündchen, captured by the creative duo Luigi & Iango against the vibrant backdrop of Miami. The campaign features bold imagery that reflects the brand’s core values: a woman who is confident, free, and unapologetically herself. It showcases a contemporary femininity that is both elegant and unconventional, rooted in self-awareness and transformative beauty. Gisele perfectly represents this spirit. Her presence is not just aesthetic; it’s emotional and magnetic. With each look and gesture, she brings depth to the Elisabetta Franchi world, illustrating an elegance that comes from within.

“I believe true beauty is a wild force born from love and courage. In my creations, I aim to evoke emotion and leave a lasting impact. Gisele embodies this spirit—she radiates authenticity and is a captivating force,” says Elisabetta Franchi.

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