Sapph is back: with power.

Sapph returns with a new energy: modern, playful and effortlessly confident. Where the brand once stood out through bold campaigns and daring designs, it now begins a new chapter, closer to itself. Closer to her. Under the leadership of entrepreneur Shawn Harris (yes, the one that brought the perfect avocado to our toasts), sapph moves forward: elegant, intelligent and built on the foundation of that perfect fit. The DNA remains. The vision becomes more refined, more focused. Not for him. Just for you. Learn more about the journey in this all explaining podcast recorded at our So Studio Amsterdam: