New in @So: House of Ord - Cape Town

Sun on your skin. Wind in your hair. Your bag half packed, your plans still open. That’s the moment when House of Ord - Cape Town comes to life. Inspired by the effortless energy of Cape Town and shaped by travelers, dreamers, explorers, and sunseekers, this collection captures a feeling rather than a destination. It’s about lightness. Freedom. That first deep breath when you step outside and realize there’s nowhere you have to be. House of Ord creates hats for exactly that state of mind: the days when you don’t need to perform, only to be. Chic, sun-drenched, and just a little bit seductive, these hats instantly elevate any look. Think rosé in the afternoon sun, golden-hour strolls, or slow beach days where time seems to soften. But beyond aesthetics, they offer something essential: protection. Each hat is UPF50+ certified, blocking 97–98% of harmful UVA and UVB rays. It’s a seamless blend of beauty and function, allowing you to care for your skin without compromising your style.