Sarah Jessica Parker joins Glow25 as Chief Creative Officer

Sarah Jessica Parker joins Glow25 as Chief Creative Officer in a new long-term global partnership, marking a major new chapter for the brand. What started as a German collagen product is evolving into an internationally positioned high-end beauty brand built around a pro-aging philosophy. Rather than promoting the idea of “anti-aging,” Glow25 and Sarah Jessica Parker embrace beauty as a reflection of experience, confidence and personal growth. In her role as CCO, Parker will work closely with the Glow25 team on brand strategy, campaigns and product development, shaping the creative direction of the brand beyond a traditional ambassador role. The partnership launches alongside the Glow Manifesto, a statement that encourages women to redefine beauty on their own terms. Under the shared platform “Glow With Us,” Glow25 aims to celebrate aging not as something to fight, but as a stage of life to embrace with confidence, authenticity and self-assurance.