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So Weekly | January 17, 2025

NEW @So: Y’AMOUR

Feel like a Goddess
Y’AMOUR is more than a beauty brand – it’s a celebration of love. Love for makeup, for the planet, for every woman, and most importantly: for you. Founded by Rosan van den Brand (26) at just 21 years old, this luxurious Dutch brand combines high-quality Italian formulas with vegan and cruelty-free ingredients. Plus, with their refillable products, Y’AMOUR ensures you feel beautiful while making a positive impact on the planet. Inspired by the strength of Greek goddesses, Y’AMOUR empowers women to embrace their unique beauty every day. From long-lasting lipsticks to stunning eyeliners, every product is crafted with luxurious, eco-friendly formulas. The iconic marble-look packaging is chic, refillable, and designed to make sustainability effortless. Discover the goddess within and let your beauty shine – with Y’AMOUR.

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